GfK GeoMarketing > About geomarketing

Geomarketing knowledge

Success through regional market management

    Geomarketing in practice - Success through regional market management

Geomarketing is the analysis and visualization of the place-based component of market- and company data for the sake of making more informed decisions. Geomarketing answers all of a company's "where" questions: Where are my customers located? Where am I generating the most turnover? Where is my target group most concentrated? Where do I have a strong or lacking market presence? These are just a handful of examples: The possibilities are endless!

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New market data

  • GfK Demographic Data Germany 2012 more
  • GfK Purchasing Power Germany 2013 more
  • European purchasing power study for 2012 more

New digital maps

  • Europe Map Edition 2012 / 2013 out now more
  • World Edition 2011: up-to-date global postcode & admin maps more
  • Africa redigitized: maps for 56 countries more

News Real Estate Consulting

  • New study on European retail situation more
  • White Paper: new definition of "core" retail real estate more
  • Shopping centers more quickly realized in smaller German cities more