GfK GeoMarketing > About geomarketing > Geomarketing components

Geomarketing components

Geomarketing encompasses a wide range of components and services. Geomarketing software, market data, digital maps and expert consultancy services offer a multifaceted approach to answering location-related questions in sales, marketing and controlling.

Here we provide a brief overview of the key geomarketing components:

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New market data

  • GfK Demographic Data Germany 2012 more
  • GfK Purchasing Power Germany 2013 more
  • European purchasing power study for 2012 more

New digital maps

  • Europe Map Edition 2012 / 2013 out now more
  • World Edition 2011: up-to-date global postcode & admin maps more
  • Africa redigitized: maps for 56 countries more

News Real Estate Consulting

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  • White Paper: new definition of "core" retail real estate more
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