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GeoMarketing Magazine 01/2016

GeoMarketing Magazine 01/2016

Editorial

by the GfK GeoMarketing team.

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News & important dates

Get the latest news on our purchasing power for Germany, our up-to-date maps for Brazil and Mexico as well as our demographic data.

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The shortest route to the target group

Unfortunately, untapped potential isn't in plain view on the open road. A geomarketing approach shows manufacturers and retailers how to access hidden regional potential when planning locations and retailer networks or optimizing marketing and sales activities. Interview with Markus Frank, automotive industry expert in GfK's geomarketing solution area.

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Changing sales trends in healthcare

Doctors, drugstores and retailers are the focus of today's sales divisions in the pharmaceutical industry and healthcare industry more generally. But end consumers promise to play an ever greater role in the future. Geomarketing offers various ways to classify drugstores, doctors and other sales locations in order to put sales divisions in touch with the most promising customers. An article by Nicole Lahr, GfK healthcare industry expert.

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Locating regional target groups

Successful marketing requires precisely defining target groups and their socio-demographic traits. But this knowledge alone often isn't sufficient when it comes to campaign planning. Dr. Daniel Kr├╝ger, geostatistician at GfK, discusses how the "where" questions determine whether advertising will efficiently reach the intended recipients.

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Successful location concepts for consumer goods

The market for consumer goods and consumer electronics is very dynamic and hotly contested. Geomarketing helps manufacturers select the best retail partners. This allows these companies to position themselves at the right locations and align their brand with consumer needs and expectations. 

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Downloads & tips

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