Consultancy

Location and real estate research supports project developers, retailers, investors and public institutions in the analysis, planning and assessment of sites, both domestically and abroad. GfK GeoMarketing is Germany's leading independent location and real estate research company and also enjoys international renown.

GfK GeoMarketing provides consultancy services in the planning and optimization of sales regions. GfK GeoMarketing's consultants have performed more than 2,000 sales territory realignments and optimizations, both in Germany and abroad.

Market data

GfK GeoMarketing offers an unrivalled range of purchasing power datasets. For example, a variety of Europe-wide datasets are available as well as datasets focused on the German market, some of which include information down to the level of street segments. GfK GeoMarketing draws on the immense array of data offered by the GfK Group as well as information provided by individual companies in order to provide clients with custom-tailored solutions.

Digital maps

GfK GeoMarketing offers the world's largest collection of digital postcode and administrative maps. These maps can be used in conjunction with geomarketing applications, geographic information systems (GIS) and CRM applications. GfK GeoMarketing also provides specialized maps for specific branches of business.

Geomarketing software RegioGraph, DISTRICT and MartViewer

GfK GeoMarketing's RegioGraph, DISTRICT and MartViewer are geomarketing software applications specially designed for business applications in the areas of sales, marketing and controlling. These applications make it possible to visualize customer, market and company data on digital maps and then carry out insight-generating analyses. Commonly performed tasks include the visualization of customer locations, assessment of market share, identification of target groups and the planning and optimization of sales and service territories. RegioGraph and DISTRICT contribute to companies' success by providing an objective and reliable basis for making strategic business decisions.