GfK GeoMarketing > Consultancy > Customer and market analyses > Product turnover potential

Determining turnover potential

Product turnover potential and specialized POS turnover values reflect the regional distribution of retail turnover at the point of sale. In short, these values reveal the turnover volume for a given product and/or product line in a given area.

Custom-tailored turnover potential

Turnover potential and specialized POS turnover data are available for the clothing and furniture sectors, but we can also calculate turnover potential for specific product lines (e.g., electrical applicances) within broader product groups (e.g., electronics sector).

Among other things, this data helps you to objectively assess the performance of your external sales team.

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Oliver Giehsel
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