• Experience: GfK GeoMarketing's Real Estate Consulting division has accumulated a wealth of experience over the course of carrying out around 10,000 location reports. Our trademark is performing on-site location research to assess the current situation on the ground. We view every project as unique and our competent experts operate according to the principle that two pairs of eyes are better than one. 
• Internationality: Germany is our home market, so we have extensive knowledge of all its cities and regions. We've also been active throughout all of Europe since the mid-1990s, which gives us firsthand knowledge of more than 340 locations across the continent! As a member of the GfK network, we have access to worldwide market data and expertise.
• Quality: We bring interdisciplinary know-how to every project thanks to the diverse background of our team, which includes economists, geographers, city planners, sociologists and social economists. This broad knowledge base allows us to approach location research from all angles. Our methodology has been developed, refined and perfected over the years, and our clients can always be confident that our location reports are legally sound. 
• Independence: We never just tell someone what they want to hear or deliver sugarcoated location appraisals. We're proud of this commitment to objectivity. As a provider of economically independent location research, we prioritize the longterm sustainability of our clients' projects. Our customers of many years value and trust our honest, integrity-driven approach.
• Reputation for quality and reliability: Our reputation is highly esteemed by experts and professional bodies, including the real estate advisory board of the Immobilien Zeitung (Real Estate Magazine), the Germany Academy for Urban and Regional Spatial Planning, trade associations and advisory panels for various chambers of industry and commerce. Every location report we produce reflects the excellence for which we've become known.

Quality features of GfK market data

GfK GeoMarketing provides a wide range of high-quality, up-to-date market data, with gapless, overlap-free coverage for all of Europe.

The calculation of GfK market data is based on:

• many years of accumulated market knowledge
• refined and optimized knowledge of GfK purchasing power since 1937
• thorough, up-to-date research
• clearly defined update cycles - usually every year
• well-researched information on products and product lines from the worldwide GfK network
• international comparability and on-site data validation thanks to our experts' detailed, on-site knowledge and the support of the worldwide GfK network
• a team with wide-ranging expertise and experience, including statisticians, economists and geographers
• extensive knowledge of methodology and use of our own multi-variable statistical procedure

Key quality features of GfK market data:

• fit seamlessly with our digital maps on all regional levels
• calculated at the postcode and administrative levels and fit together without gaps or overlaps
• validated through our own comprehensive on-site evaluations and location research reports