GfK GeoMarketing
GfK GeoMarketing Magazine 03/2010
Editorial
Wolfram Scholz Management Board, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Sales territory planning: An essential business practice
If things are to get better, they have to change. But it takes a lot of courage to innovate. Sales territory planning is truly an ongoing theme, because business success depends upon a high-performing, efficient external sales force. However, sales territory planning can involve some potential pitfalls and difficulties. RegioGraph and experienced consultants can shed light on this process and help you achieve a successful implementation
Sales territory planning study
In our role as sales territory planning experts, we exam-ined current planning practices in Germany.
The objective view of an external consultant
An interview with Michael Büttcher, senior sales territory planning consultant
Tutorial: Plan optimized service regions around your business locations
RegioGraph Planning makes it easy to generate territories optimized around your exis-ting business locations. Business sites can be associated with territories based on the best possible accessibility.
AIR Worldwide: State-of-the-art risk modeling with global GfK maps
AIR Worldwide is the scientific leader and most respected provider of risk modeling software and consulting services. The company has integrated GfK GeoMarketing's global CRESTA zones maps into its CLASIC/2™ software application. Customers of AIR benefit from precise regional analyses and a new level of transparency in a highly complex business. We spoke to AIR'S Dr. Roger Grenier, Vice President of Product Management.
RegioGraph gives Feya the elf a passport to France
The toy figure manufacturer Schleich GmbH has been using RegioGraph for many years for sales territory planning. The toy market is very competitive, but Schleich continues to achieve success on an international level.
Sales optimization with GfK REMAX: The future of sales territory planning
A GfK GeoMarketing study reveals that optimizing sales territories according to market potential is an ever more popular strategy. By planning with an eye to the current state of the market, companies can open up tremendous areas of untapped potential. GfK GeoMarketing is helping an increasing number of sales divisions organize their external sales force teams according to potential.
Downloads & suggestions for further reading
