GfK GeoMarketing
GfK GeoMarketing Magazine 04/2009
Editorial
Greetings from Dr. Eberhard Stegner, Member of the Management Board, GfK GeoMarketing.
Briefly noted: News & dates
Get the latest news on digital maps, market data and new business partners.
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
The way out of the crisis: Sustainable planning with geomarketing ensures survival and promotes growth
The current economic situation emphasizes how important it is to focus on sustainability. How can companies do this and how quickly will it lead to improvement?
New potential for the B2B sector
These days many heads of sales wonder if they'll be able to achieve their turnover goals for this year. If turnover is stagnating or perhaps even slipping, it's essential to take active measures to reverse the trend. The solution usually involves accessing untapped potential. Doris Hardt-Beischl, head of sales at GfK GeoMarketing, explains in an interview how companies in the B2B sector can better exploit existing turnover potential.
Address correction with RegioGraph Planning
RegioGraph Planning automatically positions your addresses with street-level precision on digital maps, Europe-wide! We'll show you how to correct falsely entered addresses here.
Sales territory planning theory: Planning approaches
Increasing efficiency is one of the most common goals behind sales territory optimizations, but also important to assess the effectiveness of the existing sales structure. A key question is whether your current sales structure is right for your company. Michael Büttcher, senior consultant for sales territory planning, discusses the most important planning approaches..
Case study: Increasing profits by optimizing mailings with RegioGraph
Indiscriminate, one-size-fits-all marketing is expensive and can even irritate customers. Apart from companies providing mass-consumption products, all businesses can achieve better efficiency and results by tailoring their market campaigns according to the specific profiles of their target customers. A company in the medical device sector was able to save money by optimizing its direct marketing campaign thanks to its recent implementation of a geomarketing approach.
Successful product launch with geomarketing
A manufacture used a geomarketing approach to introduce a new juice product to the market. GfK GeoMarketing's expertise and data played a central role in the company's successful location of target groups and selection of suitable test markets.
Downloads & suggestions for further reading
News at www.gfk-geomarketing.com.
