GfK GeoMarketing's digital maps can be obtained in various ready-to-use digital formats for your BI software.

Applications of digital maps in BI software

• Insight-generating visualization of large amounts of data on maps
• Regional analyses of target groups and potential
• Sales territory planning and optimization
• Location and catchment area analyses
• Marketing and sales controlling

The following digital maps are available for BI software

• Administrative maps,
• Postcode maps, and
• Topographic maps (cities, streets, rivers and much more).

Available for more than 240 countries worldwide!

GfK GeoMarketing regularly updates and refines its map editions with new, more detailed maps, which are sometimes available nowhere else. For example, the GfK Europe Map Edition is updated annually and provides comprehensive coverage of Europe through high-resolution, overlap-free maps.

Numerous maps in one packet

Each order of a country- or continent edition includes numerous maps. Each edition typically includes layers of municipalities, postcodes and topographic features. You can create customized maps by combining the layers of your choice in your geomarketing software or geographic information system (GIS), such as the layers of 5-digit postcodes, cities with more than 10,000 inhabitants, urban areas, lakes and federal highways.