GfK MartViewer is a powerful resource for companies who need to regularly analyze a location - or set of locations - at the microlevel. Examples of businesses with this requirement include:

• Neighborhood convenience stores
• Mail-order companies
• Advertising agents and distributors
• Neighborhood service providers

In short, GfK MartViewer is a valuable tool for any company that must tailor its products and services to the local characteristics of the areas in which it operates.

Taking a place-based approach

GfK MartViewer

The decisive advantage offered by GfK MartViewer is the ability to closely evaluate the socio-demographic characteristics of the regions in which your company is active. This is possible due to a wealth of integrated statistical and GfK market data.

Using this data, the following questions can easily be answered:   

• How large are my catchment areas?
• How many people live in the immediate vicinity of a given location and what is their purchasing power?
• What is the socio-demographic profile of the inhabitants of a particular region or city area?
• Which competitors are located nearby and how much of a threat do they pose?
• What are the characteristics of a given location and what is its drawing power?