What is GfK Financial Market Services?

The GfK Financial Market Services dataset provides valuable information on household expenditures in the financial services sector, making it a must-have dataset for banks, insurance companies and building societies.

How can GfK Financial Market Services help me?

The GfK Financial Market Services dataset makes it possible to custom-tailor  your marketing endeavors to the dominant consumer profile of a given region. Sales can use the data to evaluate which products are preferred by customers living in a particular area. Additionally, the dataset is ideal for increasing turnover, making region-sensitive business decisions and channeling marketing and sales activities where they are most likely to yield fruit.

GfK Financial Market Services is available for the following countries:

• Germany

The GfK Financial Market Services dataset is ideal for microgeographic analyses, with data down to the level of street segments.