GfK GeoMarketing > Market data > Market data features

Market data features

GfK's high-quality market data provides comprehensive, gapless coverage for all of Europe, and is regularly updated to ensure accuracy.

The calculation of GfK's market data is based on:

  • An immense knowledge of the market, perfected over many years
  • Optimized purchasing power data that has been produced annually by the GfK since 1937
  • Intensive and up-to-date research
  • Regularly updated data (in most cases, annually)
  • Reliable product- and branch-specific information acquired from the worldwide GfK network
  • International comparability and detailed on-site data validation performed by experts with specialized local knowledge
  • Wide-ranging expertise and experience of our team, consisting primarily of statisticians, economists and geographers
  • Refined methodology and use of customized multi-variable statistical processes

Additional GfK market data qualities:

  • All market datasets fit seamlessly (on all regional levels) with our digital maps.
  • All regional and market data are fully integrated on the postcode and adminstrative levels and fit together perfectly.
  • All data has been validated based on comprehensive on-site evaluations and appraisals.




Alexandra Deutsch - GfK GeoMarketingAlexandra Deutsch
T +49 7251 9295 170

© 2016 - GfK GeoMarketing GmbH | Market data features