GfK's high-quality market data provides comprehensive, gapless coverage for all of Europe, and is regularly updated to ensure accuracy.
The calculation of GfK's market data is based on:
An immense knowledge of the market, perfected over many years
Optimized purchasing power data that has been produced annually by the GfK since 1937
Intensive and up-to-date research
Regularly updated data (in most cases, annually)
Reliable product- and branch-specific information acquired from the worldwide GfK network
International comparability and detailed on-site data validation performed by experts with specialized local knowledge
Wide-ranging expertise and experience of our team, consisting primarily of statisticians, economists and geographers
Refined methodology and use of customized multi-variable statistical processes
Additional GfK market data qualities:
All market datasets fit seamlessly (on all regional levels) with our digital maps
All regional and market data are fully integrated on the postcode and adminstrative levels and fit together perfectly.
All data has been validated based on comprehensive on-site evaluations and appraisals.