GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity, changes in retail due to eCommerce, as well as a turnover prognosis for 2015. The study will appear in the forthcoming edition of ACROSS Magazine, which will be published in June.
New 2015 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. The GfK purchasing power study reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.
GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
The latest version of the geomarketing software RegioGraph is now shipping to customers. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.
Germany's socio-demographic profile varies significantly on a region by region basis. This is the finding of the study "GfK Demographics Germany 2014". GfK annually calculates the regional distribution of family types, age ranges, income brackets and accommodation types. Due to newly available data, the current study reveals a higher nationwide proportion of households with children as well as a smaller share of single-person households than in previous years.
The newest version of the geomarketing software RegioGraph will launch at the end of March. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning.
GfK has released new map editions for India and China that feature thousands of updates. These digital maps of administrative and postal regions comprise the basis for location-based analyses – or so-called "geomarketing" – for companies across all industries.