CRESTA zones provide a universal standard for the exchange of aggregated, insurance-related information among insurers and reinsurers. This year a comprehensive reform goes into effect that will expand the previous 43,000 zones to more than 250,000 zones and extend to a total of 137 countries worldwide. GfK GeoMarketing is the official supplier of the digital CRESTA zone maps.
GfK GeoMarketing's newly overhauled digital maps comprise the basis for geomarketing applications in sales, marketing and expansion endeavors. The maps reflect all regional changes that occurred over the past year and thus provide a reliable basis for geocoding company data and market potential.
GfK GeoMarketing has carried out an analysis of Europe's retail scene on behalf of the European Shopping Centre Trust (ESCT). The study was presented at the ICSC European Conference in Stockholm from 17-18 April 2013.
This year's GfK purchasing power data for Austria and Switzerland is now available. Purchasing power levels vary substantially both between and within these two neighboring countries. The purchasing power study by GfK GeoMarketing reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.
GfK GeoMarketing's new digital maps for Germany, Austria and Switzerland comprise the basis for geomarketing applications in sales, marketing and expansion endeavors. The maps for these three countries reflect all regional changes that occured over the past year and thus provide a reliable basis for geolocating company data and market potential.
GfK GeoMarketing predicts low total growth in Germany's regional retail turnover for 2013. Even so, retail in attractive locations can profit from the currently stable consumer mood.
Visitors to the CeBIT trade show in Hannover, Germany from 5-9 March, 2013 can experience GfK GeoMarketing's new software "RegioGraph 2013". The latest version of the geomarketing solution lets users plan parallel sales structures, visualize international locations and utilize a wide range of reporting functions.
GfK annually calculates the regional distribution of family types, age ranges, income brackets and accommodation types among Germany's population. The results of the study "GfK Demographics 2012" show that these traits vary starkly from region to region in Germany.
More press releases can be found in our press archive.