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Overview of the latest GfK GeoMarketing news and press releases

February 5, 2015

International geomarketing software from GfK

The newest version of the geomarketing software RegioGraph will launch at the end of March. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning.

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January 29, 2015

GfK India and China Map Editions 2015: digital maps of municipalities, postcodes and topographic features

GfK has released new map editions for India and China that feature thousands of updates. These digital maps of administrative and postal regions comprise the basis for location-based analyses – or so-called "geomarketing" – for companies across all industries.

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Public relations contact:

Cornelia Lichtner - GfK GeoMarketingCornelia Lichtner
T +49 7251 9295 270

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