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Overview of the latest press releases

October 22, 2015

Europeans' purchasing power on the rise

Purchasing power in Europe climbed by  around four percent   this year. But purchasing power levels vary  substantially across the   continent and within  the 42 individual countries considered by GfK’s   study. Geographic location is  therefore a major determinant in   Europeans’ spending power.

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October 15, 2015

Europe in transition: Maps reflect demographic and political changes

GfK has released its Europe Map Edition 2015/2016, which reflects the thousands of regional changes that have occurred in Europe over the past year. The digital maps of administrative and postal regions comprise the foundation for location-based analyses, or geomarketing, for companies across all industries.

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September 17, 2015

Germans devote three-fourths of retail purchasing power to five product groups

Germans spend 40 percent of their retail purchasing power on food, beverages and tobacco products. Approximately eight to eleven percent is spent on home improvement items; furniture and furnishings; health and hygiene products; and clothing. But the distribution of this purchasing power varies substantially by region, according to GfK.

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August 18, 2015

GfK webinar shows importance of boundary data to risk management

An Intelligent Insurer-hosted webinar on September 10 from 4-5pm CEST will demonstrate the vital role played by GfK boundary data such as CRESTA zones in successfully managing risk in the insurance and reinsurance industries. A use case by ImageCat shows how GfK boundary data brings greater clarity and precision to exposure data and allows it to be aggregated and shared more effectively.

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August 4, 2015

eCommerce: Germany's online share of groceries and drugstore items to double

GfK comprehensively analyzed the online turnover share of Germany's major product groups. The analysis includes a prognosis for online retail extending through the next decade. GfK predicts that the share of online turnover from products groups in Germany will double during this period.

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July 9, 2015

GfK studies on the demographic profiles of Slovenia, Hungary and the Czech Republic

Despite their close proximity, Slovenia, Hungary and the Czech Republic have significantly different sociodemographic characteristics. Household size is a case in point.

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June 11, 2015

GfK studies on retail turnover, purchasing power and centrality

Germans have a 2015 retail purchasing power of €5,692 per person. But they do not spend most of this money in the places they live. This is one of the findings of GfK's 2015 study on retail centrality.

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June 2, 2015

Investment and insurance behavior varies with household wealth

GfK has released the study GfK Financial Market Services 2015, which includes 25 variables on the insurance- and investment-related behavior of Germany's households. The data allows insurance companies and banks to determine the regional potential for the sale of financial services.

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May 27, 2015

2015 GfK map editions for Russia: up-to-date geodata on districts, postcodes and topographic features

GfK has released a new map edition for Russia. The digital maps render the country's current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.

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May 19, 2015

Situation for retail in crisis countries improved

GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity, changes in retail due to eCommerce, as well as a turnover prognosis for 2015. The study will appear in the forthcoming edition of ACROSS Magazine, which will be published in June.

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April 14, 2015

GfK purchasing power studies show regional market potential

New 2015 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. The GfK purchasing power study reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.

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March 31, 2015

2015 GfK map editions for North and South America: up-to-date geodata on municipalities, postcodes and topographic features

GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.

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March 30, 2015

GfK's new geomarketing software now available in integrated English and German edition

The latest version of the geomarketing software RegioGraph is now shipping to customers. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.

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March 12, 2015

GfK publishes new study on Germany’s regional socio-demographics

Germany's socio-demographic profile varies significantly on a region by region basis. This is the finding of the study "GfK Demographics Germany 2014". GfK annually calculates the regional distribution of family types, age ranges, income brackets and accommodation types. Due to newly available data, the current study reveals a higher nationwide proportion of households with children as well as a smaller share of single-person households than in previous years.

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February 5, 2015

International geomarketing software from GfK

The newest version of the geomarketing software RegioGraph will launch at the end of March. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning.

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January 29, 2015

GfK India and China Map Editions 2015: digital maps of municipalities, postcodes and topographic features

GfK has released new map editions for India and China that feature thousands of updates. These digital maps of administrative and postal regions comprise the basis for location-based analyses – or so-called "geomarketing" – for companies across all industries.

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Public relations contact:

Cornelia Lichtner - GfK GeoMarketingCornelia Lichtner
T +49 7251 9295 270
email

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