Purchasing power in Europe climbed by around two percent this year. The amount of disposable income available to Europe's inhabitants depends largely on their country of residence. There are especially notable differences between northern and western European countries as well as between central, southern and eastern European countries. But purchasing power also varies significantly within individual countries. These are some of the results of GfK's current study "GfK Purchasing Power Europe 2014/2015".
GfK has released its Europe Map Edition 2014/2015, which reflects thousands of changes that have occurred in Europe since last year. These digital maps of administrative and postal regions comprise the basis for place-based or so-called "geomarketing" analyses for companies across all industries.
GfK has updated the English version of its geomarketing solution RegioGraph 2014, with deliveries to begin at the end of October. RegioGraph bundles the geoanalytic competence of GfK into a user-friendly mapping software that allows users to evaluate regional market potential and plan locations and sales territories.
GfK has released an updated and expanded edition of its digital maps for Thailand. Digital maps featur-ing postal and administrative boundaries form the foundation for software-based analyses with a geographic component in geomarket-ing, GIS, ERP and other database applications.
Germans devote the largest share of their retail purchasing power to food items, home improvement and clothing. The 2014 GfK study on regional purchasing power for retail product lines reveals significant regional variations in these values for products such as furniture, pet supplies and wine, among others.
An Intelligent Insurer-hosted webinar on September 3 from 3-4pm BST (London) showcases the many applications of GfK geodata in the insurance and reinsurance industries. A use case by Aon Benfield Impact Forecasting offers a close look at how GfK geodata supports the development of catastrophe models and visualization of exposures, hazards and risks.
GfK has expanded and updated its digital maps for China. This includes an unprecedented six-digit postcode map for China's ten largest cities. GfK’s detailed and up-to-date digital maps offer comprehensive support for internationally active companies in growth markets such as China.
Mid-sized cities offer substantial retail trade potential, according to the GfK study "Retail Centrality 2014". To tap this potential, certain location and real-estate prerequisites must be met. An essential factor in establishing and maintaining an attractive retail landscape is the availability of good retail real estate.
GfK publishes a first-ever study on the distribution of purchasing power in Japan. The associated data on the average net income of the population is available for Japan's prefectures and municipalities. GfK also offers seamlessly fitting digital maps to support geographic market analyses in the Japanese market.
GfK forecasts a total purchasing power of approximately €2,070 bil. for Japan's population in 2014. This equates to an average disposable per-capita income of €16,235 for Japan's 127.5 mil. inhabitants.
GfK completed a comprehensive analysis of the European retail scene and a prognosis for 2014. GfK presented the study to representatives of the retail sector at the GfK "Point of Sale" conference in Cologne, Germany on April 29, 2014. The study is now available from GfK's website.
The study provides a Europe-wide overview of retail-relevant data. The following GfK market indicators were evaluated for a total of 32 European countries: GfK Purchasing Power, retail turnover and the retail share of the population's total expenditures. GfK also offers a forecast for retail turnover in 2014 and consumer price trends. The study examines the sales area provision and productivity in the European countries under review and includes a four-page analysis of Poland's dynamic retail market.
GfK releases updated and expanded digital maps for all of Asia, from Afghanistan and China, to Thailand and Vietnam. Digital maps are the foundation for geomarketing and business intelligence analyses in sales, marketing and expansion endeavors. GfK's up-to-date maps support detailed analyses of company data and market potential, with coverage down to the level of municipalities and postcodes.
Updated 2014 GfK purchasing power is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. The GfK purchasing power study reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.
GfK forecasts a 2014 per-capita purchasing power of €37,234 for Switzerland. The total purchasing power for Switzerland in 2014 is expected to be €300.7 bil. (including Liechtenstein).
GfK retail real estate expert Manuel Jahn has written a white paper that explores why Germany's retail centers have sparked ever growing interest among investors and retailers in recent years.
The latest version of GfK's geomarketing software "RegioGraph 2014" allows users to plan multi-level sales channels and display international address data at the street-segment level.
GfK forecasts a slight overall increase in Germany's retail turnover for 2014. Online retail is entirely responsible for this growth, as stationary retail is predicted to fall for the first time.