GfK GeoMarketing > Press

Overview of the latest GfK GeoMarketing news and press releases

December 15, 2014

Germans' purchasing power to climb moderately in 2015

According to the study "GfK Purchasing Power Germany 2015", Germans will have a nominal per-capita purchasing power increase of €572 in 2015. There are however substantial regional differences in the distribution of this purchasing power.

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November 27, 2014

Using postal boundaries to extract insights from reinsurance data

GfK has just released a white paper on using postal boundaries in risk management. Postcodes are an ideal basis for organizing and analyzing the immense amount of information associated with risk management. This approach allows reinsurers to see, at a glance, how their portfolios and risk profiles stack up from region to region.

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October 27, 2014

GfK publishes white paper and new analysis of retail centers

GfK retail expert Manuel Jahn explores in a white paper whether retail centers constitute a sustainable investment with genuine substance or an overhyped asset that poses grave consequences down the road. Jahn also presents results of the GfK Retail Center Performance Report, for which GfK researchers evaluated around 250 retail centers in Germany according to more than 20 criteria.

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October 22, 2014

European purchasing power climbs slightly

Purchasing power in Europe climbed by around two percent this year. The amount of disposable income available to Europe's inhabitants depends largely on their country of residence. There are especially notable differences between northern and western European countries as well as between central, southern and eastern European countries. But purchasing power also varies significantly within individual countries. These are some of the results of GfK's current study "GfK Purchasing Power Europe 2014/2015".

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October 15, 2014

Changes to administrative and postal regions reveal a Europe in flux

GfK has released its Europe Map Edition 2014/2015, which reflects thousands of changes that have occurred in Europe since last year. These digital maps of administrative and postal regions comprise the basis for place-based or so-called "geomarketing" analyses for companies across all industries.

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October 6, 2014

RegioGraph 2014: New English version of GfK's geomarketing software available

GfK has updated the English version of its geomarketing solution RegioGraph 2014, with deliveries to begin at the end of October. RegioGraph bundles the geoanalytic competence of GfK into a user-friendly mapping software that allows users to evaluate regional market potential and plan locations and sales territories.

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September 25, 2014

New digital map of Thailand's five-digit postcodes

GfK has released an updated and expanded edition of its digital maps for Thailand. Digital maps featur-ing postal and administrative boundaries form the foundation for software-based analyses with a geographic component in geomarket-ing, GIS, ERP and other database applications.

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September 23, 2014

Where and for which products do Germans have the most disposable income?

Germans devote the largest share of their retail purchasing power to food items, home improvement and clothing. The 2014 GfK study on regional purchasing power for retail product lines reveals significant regional variations in these values for products such as furniture, pet supplies and wine, among others.

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August 19, 2014

GfK webinar illuminates applications of geodata in reinsurance industry

An Intelligent Insurer-hosted webinar on September 3 from 3-4pm BST (London) showcases the many applications of GfK geodata in the insurance and reinsurance industries. A use case by Aon Benfield Impact Forecasting offers a close look at how GfK geodata supports the development of catastrophe models and visualization of exposures, hazards and risks.

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July 31, 2014

GfK’s new digital maps of China point the way to regional turnover potential

GfK has expanded and updated its digital maps for China. This includes an unprecedented six-digit postcode map for China's ten largest cities. GfK’s detailed and up-to-date digital maps offer comprehensive support for internationally active companies in growth markets such as China.

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June 27, 2014

Good retail real estate brings success to mid-sized cites

Mid-sized cities offer substantial retail trade potential, according to the GfK study "Retail Centrality 2014". To tap this potential, certain location and real-estate prerequisites must be met. An essential factor in establishing and maintaining an attractive retail landscape is the availability of good retail real estate.

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May 21, 2014

GfK Purchasing Power Japan 2014

GfK publishes a first-ever study on the distribution of purchasing power in Japan. The associated data on the average net income of the population is available for Japan's prefectures and municipalities. GfK also offers seamlessly fitting digital maps to support geographic market analyses in the Japanese market.

GfK forecasts a total purchasing power of approximately €2,070 bil. for Japan's population in 2014. This equates to an average disposable per-capita income of €16,235 for Japan's 127.5 mil. inhabitants.

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April 29, 2014

GfK publishes study on European retail

GfK completed a comprehensive analysis of the European retail scene and a prognosis for 2014. GfK presented the study to representatives of the retail sector at the GfK "Point of Sale" conference in Cologne, Germany on April 29, 2014. The study is now available from GfK's website.

The study provides a Europe-wide overview of retail-relevant data. The following GfK market indicators were evaluated for a total of 32 European countries: GfK Purchasing Power, retail turnover and the retail share of the population's total expenditures. GfK also offers a forecast for retail turnover in 2014 and consumer price trends. The study examines the sales area provision and productivity in the European countries under review and includes a four-page analysis of Poland's dynamic retail market.

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April 15, 2014

Digital postcode and municipal maps for Asia

GfK releases updated and expanded digital maps for all of Asia, from Afghanistan and China, to Thailand and Vietnam. Digital maps are the foundation for geomarketing and business intelligence analyses in sales, marketing and expansion endeavors. GfK's up-to-date maps support detailed analyses of company data and market potential, with coverage down to the level of municipalities and postcodes.

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April 2, 2014

GfK releases 2014 purchasing power for Austria and Switzerland

Updated 2014 GfK purchasing power is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. The GfK purchasing power study reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.

GfK forecasts a 2014 per-capita purchasing power of €37,234 for Switzerland. The total purchasing power for Switzerland in 2014 is expected to be €300.7 bil. (including Liechtenstein).

April 2, 2014

Retail centers: A full-package retail format

GfK retail real estate expert Manuel Jahn has written a white paper that explores why Germany's retail centers have sparked ever growing interest among investors and retailers in recent years.

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March 26, 2014

Launch of German-language version of “RegioGraph 2014”

The latest version of GfK's geomarketing software "RegioGraph 2014" allows users to plan multi-level sales channels and display international address data at the street-segment level.

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March 24, 2014

GfK prognosis for Germany's retail turnover in 2014

GfK forecasts a slight overall increase in Germany's retail turnover for 2014. Online retail is entirely responsible for this growth, as stationary retail is predicted to fall for the first time.

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January 27, 2014

GfK Demographics Germany 2013

According to our latest study on sociodemographics in Germany, singles account for forty percent of Germany's households.

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Public relations contact:

Cornelia Lichtner - GfK GeoMarketingCornelia Lichtner
T +49 7251 9295 270
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