The newest version of the geomarketing software RegioGraph will launch at the end of March. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning.
GfK has released new map editions for India and China that feature thousands of updates. These digital maps of administrative and postal regions comprise the basis for location-based analyses – or so-called "geomarketing" – for companies across all industries.