July 30, 2010

New maps of Central America provide reliable basis for risk management

GfK GeoMarketing recently released new maps for Central America offering comprehensive coverage from Mexico to Panama. These digital administrative and postcode maps provide a precise foundation for regional risk analyses.

Press release
Download press release

July 28, 2010

GfK GeoMarketing releases study of sales territory planning practices in Germany

GfK GeoMarketing examined current planning practices in Germany on the basis of 76 representative companies with external sales forces. The results show that using a specialized software for sales territory planning  is an established practice. However, companies are still passing up opportunities - for example, through a lack of focus on obtaining company-wide support for changes, a too infrequent examination and updating of territory structures and uncertainty regarding the actual market potential.

Press release
Download press release

June 10, 2010

Untapped potential in Germany's discount segment

GfK GeoMarketing continues to anticipate favorable market conditions for Germany's discount segment. A recent study by the company reveals significant untapped potential in this market.

Press release Download press release

June 1, 2010

Every third market hall in Germany has significant functional problems

A new study from GfK GeoMarketing examines the most important factors governing the success of market halls. Of the 18 market halls examined, one-third exhibit significant functional deficiencies.

Press release Download press release

May 18, 2010

Up-to-date maps of Central and South America

GfK GeoMarketing has newly updated and digitized maps for all Central and South American countries. The approximately 500 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region.

Press release
Download press release 

May 7, 2010

New GfK market study on retail in Europe 

GfK GeoMarketing has conducted a survey of the retail situation in Europe. Compiled on behalf of the European Shopping Centre Trust (ESCT), the study was presented at the ICSC European Conference in Prague on April 28, 2010
Press release
Download press release 

April 15, 2010

GfK Purchasing Power study of Austria and Switzerland for 2010

GfK GeoMarketing releases the 2010 GfK purchasing power study for Austria and Switzerland. Regional purchasing power levels vary significantly in these countries: Extremely affluent areas often lie next to economically struggling areas.
Press release
Download press release 

April 8, 2010

GfK GeoMarketing warns of fraudulent activity in the CRESTA map industry

GfK GeoMarketing, the official supplier of the worldwide CRESTA maps, fell victim to an as of yet unidentified person or persons who fraudulently gained access to the company's CRESTA maps. GfK GeoMarketing filed suit against the perpetrator for fraud and theft and is offering a reward of €10,000 for information leading to a conviction.
Press release
Download press release 

March 17, 2010

FOC and neighborhood center portfolios offer best 2010 risk-return profile says GfK expert Manuel Jahn

GfK GeoMarketing releases a portrait of Germany’s promising and sustainable asset classes. Author Manual Jahn identifies factory outlet center (FOC) and neighborhood center portfolios as attractive investment alternatives to the popular but expensive shopping centers.
Press release
Download press release 

March 9, 2010

GfK retail and location expert Olaf Petersen: "Midsized cities offer above-average retail turnover potential"

The study ”GfK POS Turnover for the Retail Trade 2010” indicates that stable retail turnover in Germany is a feasible goal for 2010. The study also shows that midsized cities with 50,000 - 100,000 inhabitants can achieve above-average retail turnover.
Press release
Download press release

February 17, 2010

Up-to-date maps for Central America: GfK GeoMarketing releases the first part of its America Map Edition 2010

GfK GeoMarketing has updated its maps for Central America. The approximately 300 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region.
Press release Download press release

February 15, 2010

CeBIT: GfK GeoMarketing presents the new geomarketing software RegioGraph 2010

The 2010 update of the geomarketing solution RegioGraph has a wide range of applications in sales, marketing, expansion and controlling divisions of companies from all branches of trade. In addition to comprehensive maps and up-to-date GfK data on potential, RegioGraph is the only geomarketing solution on the German market that offers unrestricted geocoding capability for all of Europe for no additional charge.
Press release
Download press release

February 5, 2010

Single-person and childless households in Germany exceed households with children for the first time

Germany’s percentage of households with families is falling: 2009 marked the first time that the number of households without children exceeded those with children. At 39.5 percent in 2009, single-person households in Germany comprise the fastest growing segment of the population. Landshut boasts the highest percentage of families with children at 43 percent, while Greifswald has the youngest households at 23 percent. These are some of the findings of GfK GeoMarketing's "GfK Demographics 2009" study.
Press release Download press release

February 1, 2010

Germany’s hip cities: Prosperity in the shadows of larger cities

German cities such as Fürth, Leverkusen, Offenbach, Mülheim an der Ruhr and Neuss that are located on the "hip", so to speak, of larger neighboring cities have impressively robust drawing power. A study of the development prospects of these cities by the Germany-based company GfK GeoMarketing reveals their potential as attractive retail locations.
Press release
Download press release

January 27, 2010

RegioGraph wins prestigious retail award

Neuwied/Bruchsal, Germany. RegioGraph won first place in the "Top Retail Product of 2010" competition held by the trade journal handelsjournal. Readers were charged with voting for the best products for managing retail operations. The geomarketing software RegioGraph received the top prize in the process optimization category.
Press release

Download press release

December 14, 2009

GfK purchasing power survey for all German urban and rural districts

According to the findings of the latest GfK purchasing power survey for Germany, disposable income will fall by €42 per capita in 2010. The effects of the economic crisis will reach private consumers. However, this nominal decrease in purchasing power is likely to be kept in check by low inflation. The survey conducted by GfK GeoMarketing also shows that there are major differences in the level of purchasing power between the various regions in Germany.
Press release
Download press release

December 9, 2009

"GfK Purchasing Power Europe" study tracks Europeans' consumer potential in crisis-ridden 2009

The recently updated "GfK Purchasing Power Europe 2009/2010" study reveals the regional distribution of purchasing power in 41 European countries. This year's study illuminates the repercussions of the economic crisis in affected countries such as Ireland and Iceland. The purchasing power data also reveal the European regions in which sales and marketing activities promise most return on investment.
Press release
Download press release

November 18, 2009

Up-to-date cartographic basis: GfK Europe Map Edition 2009/2010

GfK GeoMarketing has released the GfK Europe Map Edition 2009/2010, which includes thousands of new additions. With around 1,000 digital maps of 42 countries, the map edition forms the ideal basis for geomarketing, i.e., the analysis and visualization of company and market data on digital maps.
Press releaseDownload press release

November 13, 2009

GfK GeoMarketing publishes white paper on the causes of the real estate financing crisis

The authors of the paper - real estate financing and retail experts Manuel Jahn and Olaf Petersen - urge banks and investors to focus on sustainability and temper financial mathematical models with applied real estate knowledge.
Press release
Download press release

October 10, 2009

Hamburg inhabitants love CDs and shoes, while Bavarians are passionate about home improvement products  

GfK GeoMarketing releases "GfK Purchasing Power for Retail Product Lines 2009," a study that reveals the current consumer potential for around 60 product lines. The data covers all of Germany's administrative levels, from federal states to postcodes.Press release
Download press release

September 7, 2009

GfK GeoMarketing updates digital maps for Japan

GfK GeoMarketing releases updated digital maps for Japan that reflect the boundaries of the country’s postcode and administrative boundaries. The 18 maps included in the collection are part of the company’s comprehensive Asia Map Edition.Press release
Download press release

July 30, 2009

Germany’s large cities are top shopping destinations for clothing

Germany's 50 largest cities are responsible for around half of the nationwide turnover related to women's, men's and children's outer garments, according to the results of a study by GfK GeoMarketing. The study demonstrates that turnover in these cities far exceeds the local purchasing power for clothing. According to GfK retail expert Olaf Petersen, this is a sign that city centers continue to exert a substantial retail draw with regard to clothing sales.
Press releaseDownload press release

July 16, 2009

RegioGraph 2009: English version allows for Europe-wide analysis and planning down to the street level

The Germany-based company GfK GeoMarketing is releasing an English version of its new geomarketing solution RegioGraph 2009 in August 2009. The software has a wide range of applications for sales, marketing, expansion and controlling divisions of internationally active companies from all branches of trade. In addition to maps and GfK data, RegioGraph 2009 includes a unique geocoding feature for locating addresses at the street level for 22 European countries.
Press releaseDownload press release

July 16, 2009

GfK GeoMarketing releases new digital maps for all 48 Asian countries

GfK GeoMarketing is releasing an updated and expanded digital map edition for Asia. All maps have been revised to reflect the latest status. The edition also contains new and even more detailed regional administrative and postal units. With these innovations, GfK GeoMarketing's Asia Map Edition is the most up-to-date and comprehensive digital map collection for the 48 Asian countries on the market.
Press releaseDownload press release