Leading figures from the retail and real estate sectors gathered in Hamburg, Germany on May 14 and 15 for GfK GeoMarketing's conference on "The Future of Retail in Europe".
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Europe's retail and real estate branches face real challenges according to GfK retail and real estate expert Olaf Petersen. In his analysis of the current economic situation at the GfK Retail & Real Estate Conference in Hamburg, Germany, Petersen concluded that the crisis has already impacted retail. However, not all markets and retail concepts have been equally affected, and some could even turn profits.
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At the GfK Retail & Real Estate Conference in Hamburg, Germany, Simone Baecker-Neuchl outlined the socio-demographic changes she anticipates in Europe in the next few decades. This included an evaluation of how the changing attitudes and consumer behaviors will affect retail.
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GfK GeoMarketing is releasing the updated and expanded worldwide digital CRESTA map edition for reinsurance companies. This new map edition reflects the significant zone changes and expansions implemented by the CRESTA organization in recent years. GfK GeoMarketing has been the official supplier of the digital CRESTA maps since 2001.
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GfK GeoMarketing real estate and retail expert Olaf Petersen presented his evaluation of German retail locations at the 2009 retail real estate convention in Wiesbaden, Germany. He concluded that city center locations in Germany generally offer favorable retail growth opportunities. To ensure sustainability, he advocated that retailers develop a unified location concept and that investors carry out detailed site appraisals of prospective locations.
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In a white paper on the real estate investment scene, Manuel Jahn indicates that well-known mutual and institutional funds plan to significantly increase their investment in retail real estate in the coming months. Above all else, the shopping center segment is forecasted to develop in a positive direction despite the current financial crisis. The outlook is particularly good for Germany, whose stable retail conditions make shopping centers a reliable investment.
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Despite the financial crisis and the threat of recession in Germany, retail will see stable sales this year. The current "GfK POS Turnover for the Retail Trade 2009" study from GfK GeoMarketing shows that some regions will achieve sales far in excess of the local purchasing power in 2009.
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GfK GeoMarketing real estate and retail expert Olaf Petersen offered a positive prognosis for the German retail real estate sector: Despite the ongoing financial crisis, the retail real estate sector will perform comparatively well in 2009, Petersen said at the Cimmit real estate convention in Frankfurt/Main. Even so, he stressed that decisive factors for success are careful analysis and planning to ensure sustainability.
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GfK GeoMarketing recently released an updated and expanded digital map edition for Russia. A particular highlight is the unprecedented map of the country's two-digit postcodes. Also noteworthy is the maps' comprehensive and gapless coverage of the entire country, from the Baltic Sea to the Pacific Ocean.
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Cornelia Lichtner
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