GfK GeoMarketing predicts low total growth in Germany's regional retail turnover for 2013. Even so, retail in attractive locations can profit from the currently stable consumer mood.
The study "GfK Retail Turnover 2013" is a prognosis of point-of-sale turn-over. The study reveals the regional stationary retail turnover for all of Germany's districts and municipalities with more than 10,000 inhabitants. According to the new study, Germany's 2013 stationary retail turnover will amount to approximately €412.1 bil. This corresponds to a nominal growth of 0.5 percent compared to the previous year.
Inflation-driven price increases will result in a low actual growth rate, as was the case last year. The share of income available to Germans for retail-related expenditures has been declining for years. Among other reasons, rising energy costs have forced many consumers to reduce their retail spending.
"The currently positive consumer mood in Germany is exerting a stabilizing effect on German retail, which is doing better compared to many other European countries," explains GfK retail expert Oliver Giehsel. "Online turn-over growth will grow even faster this year than in previous years, and at the expense of stationary retail turnover. It's therefore essential that sta-tionary retail make itself more attractive to consumers and find new syner-gies with online retail. It's crucial that stores position themselves at desira-ble locations that can draw sufficient numbers of customers. If that is the case and if store locations are well chosen, stationary retail can generate turnover growth in 2013 even amidst such challenging circumstances."
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