Geomarketing      
 
  Press Release  
 
Bruchsal, July 9, 2015
 

Household types vary widely from nation to nation

GfK studies on the demographic profiles of Slovenia, Hungary and the Czech Republic

Despite their close proximity, Slovenia, Hungary and the Czech Republic have significantly different sociodemographic characteristics. Household size is a case in point.

At 8.7 percent, Slovenia has the highest share of households with five and more persons. Slovenia also has the greatest share of four-person households at 15.7 percent, trailed by Hungary at 12.7 percent and the Czech Republic at 13.4 percent. By contrast, more than one in every three inhabitants in the Czech Republic lives alone.

 
Slovenia
Hungary
Czech Republic
 
absolute value
Inhabitants
2,061,085
9,877,365
10,512,419
Households
817,510
4,080,294
4,395,407
Household size
share as a %
Single-person households
32.8
32.1
34.0
Two-person households
24.6
29.3
31.5
Three-person households
18.3
19.3
16.0
Four-person households
15.7
12.7
13.4
Five-person and higher households
8.7
6.7
5.1
Avg. no. per household:
2.5
2.4
2.4


GfK’s demographic studies illuminate the distribution of the various family types to be found in the nations in question. For example, the GfK data shows that children are present in more than 41.8 percent of Hungary's households, with no children to be found in 21.9 percent of households. And single-person households comprise 32.1 percent of the country's households.

But shared accommodations with non-family members make up only 3.1 percent of Hungary's households. However, this share is 3.9 percent in Budapest, which is more than 28 percent above the national average. This is likely explained by the large student population in the capital city.

Hungary: Breakdown of household types

   
Share as a %
Single-person households
32.1
Multiple-person households:
1 family with children
41.8
Multiple-person households:
1 family without Children
21.9
Multiple-person households: no family
3.1
Multiple-person households: 2+ families
1.2

The GfK studies also offer insights into the distribution of age groups, such as the regions with the most seniors. At 19.35 and 19.34 percent respectively, Brno and Plzen have the greatest share of seniors in the Czech Republic.

Czech Republic: Top 10 districts for seniors (65+ years)

rank district
inhabitants
share 65+ years as a %
1 Brno-mesto
377,508
19.3
2 Plzen-mesto
186,077
19.3
3 Pelhrimov
72,224
19.3
4 Hradec Kralove
162,651
19.3
5 Pisek
70,504
192
6 Semily
74,385
18.8
7 Tabor
102,611
18.6
8 Nachod
111,595
18.6
9 Klatovy
87,056
18.6
10 Rokycany
47,799
18.3

source: GfK Demographics Czech Republic 2014    
                                                                           
At 13.8 percent, the share of seniors in the district of Praha-vychod (Prague-East) is lowest in the nation, very closely followed by Praha-zapad (Prague-West) at 13.9 percent. Seniors comprise 18.1 percent of the households in the capital district of Hlavni mesto Praha.

Locating and reaching target groups
GfK's sociodemographic data makes it possible to answer the many "where" questions faced by marketing and sales divisions. Data users can filter the information to hone in on the locations of their target groups and then tailor their marketing and sales campaigns accordingly. The GfK data can also be linked to a company's customer data to find out what distinguishes customers from non-customers.

The GfK data also allows internationally active companies to meaningfully compare sociodemographic characteristics across their markets and develop country- and region-specific strategies. For example, opticians can more aggressively market and promote varifocal lenses in regions with larger percentages of older customers, who generally have a greater need for this type of product.

About the study

"GfK Demographics" evaluates sociodemographic data on various regional levels. The data delivers insights into regional household types (single-person and multiple-person, with and without children), age ranges and accommodation types. GfK Demographics is used by marketing and sales divisions for locating target groups. The detailed data reveals the best areas in which to conduct marketing and sales campaigns for certain products. GfK's Geomarketing solution area offers this demographic data for various European countries. The data is available at multiple administrative levels, such as districts, municipalities and postcodes, and in the case of Germany, street segments as well.

Additional information
on GfK Demographics can be found at
www.gfk-geomarketing.com/demographics.
Print-quality illustrations can be found here.

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Additional information can be found at www.gfk.com.
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Responsible under press legislation / V.i.S.d.P.
GfK GeoMarketing GmbH
Public Relations
Cornelia Lichtner
Werner-von-Siemens-Str. 9
Gebäude 6508
76646 Bruchsal; Germany
T+49 7251 9295 100
cornelia.lichtner@gfk.com

 

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GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9, Gebäude 6508, 76646 Bruchsal, Germany
Managing directors: Friedrich Fleischmann, Hans-Peter Klotzbücher
Commercial register Mannheim, HRB 250872
www.gfk-geomarketing.com


 
 
 
Press contact:
Cornelia Lichtner
Public relations
+49 7251 9295 270
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