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Singles account for forty percent of Germany's households |
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GfK annually calculates the regional distribution of family types, age groups, income brackets and accommodation types. The results of the study "GfK Demographics 2013" show that these traits vary starkly from region to region in Germany.
Family types
The share of single-person households in Germany is 40 percent according to the current study. In 2013, Germany's share of multiple-person households without children exceeded households with children, at 31.5 percent and 28.5 percent respectively.
As in previous years, Regensburg urban district significantly outpaces Germany's other districts with a 55.7 percent share of single-person households. This equates to 1.4 times the national average. Second place in this category goes to the urban district of Berlin with 54.3 percent, followed by the urban districts of Würzburg, Munich and Hamburg. Cloppenburg rural district has the lowest share of single-person households at 23.1 percent.
household type |
Germany - total |
highest share |
lowest share |
Single-person house-holds |
40.0% |
Regensburg UD
(55.7%) |
Cloppenburg RD
(23.1%) |
Multiple-person households
without children |
31.5% |
Cloppenburg RD
(39.1%) |
Regensburg UD
(20.9%) |
Multiple-person households
with children |
28.5% |
Landshut RD
(39.2%) |
Berlin UD
(21.2%) |
source: GfK Demographics Germany 2013
UD = urban district; RD = rural district
While single-person households tend to be concentrated in large cities or cities with universities, family households with children are often strongly represented in rural areas. At 39.2 percent, the Bavarian rural district of Landshut has the highest share of children, followed by other Bavarian districts such as Kelheim and Straubing-Bogen. At 39.1 percent, the rural district of Cloppenburg has the most multiple-person households without children in Germany.
Age distribution
At 35.3 percent, senior households (60 and older) comprise Germany's most well represented group, followed by 40-49 year-olds at 20.2 percent, 50-59 year-olds at 18.2 percent and 30-39 year-olds at 14.5 percent. Young households under 30 continue to be the nation's most underrepresented age range at 11.7 percent.
The university city of Leipzig has the highest share of young households: Twenty-two percent of Leipzig's households fall into this category, which is almost twice the national average.
By contrast, the urban district of Chemnitz has the greatest share of senior households at 43.8 percent, which is around one-fourth higher than the national average. This puts Chemnitz ahead of the districts of Vogtlandkreis and Zwickau.
age of household head* |
Germany - total |
highest share |
lowest share |
Up to under 30 years |
11.7% |
Leipzig UD
(22.0%) |
Lüchow-Dannenberg RD
(7.6%) |
30 to under 40 years |
14.5% |
Munich UD
(20.5%) |
Prignitz RD
(10.3%) |
40 to under 50 years |
20.2% |
Erding RD
(24.3%) |
Chemnitz UD
(15.0%) |
50 to under 60 years |
18.2% |
Haßberge RD
(22.5%) |
Dresden UD
(13.6%) |
60 years and older |
35.3% |
Chemnitz UD
(43.8%) |
Freiburg i.Br. RD
(27.5%)
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source: GfK Demographics Germany 2013
UD = urban district; RD = rural district
*household head = main wage earner
Income brackets
The GfK Demographics study also reveals the socio-economic levels of all households in a given region. These are grouped into seven brackets according to the amount of disposable monthly income.
The districts of Hochtaunus, Main-Taunus and Starnberg have the greatest share of the nation's top earners, with 16 to 18 percent. This amounts to around five times the national average of 3.5 percent.
Bremerhaven is Germany's district with the highest share of low earners at 36.7 percent (more than 2.5 times the national average), followed by the urban districts of Trier and Halle (Saale).
About the study
"GfK Demographics" evaluates socio-demographic data on various regional levels. It provides information on Germany’s population and households according to household type (single- and multiple-person with or without children, immigrant households), age range (i.e., age of household head), income level (divided into seven brackets), as well as the architectural profile of the residence (single- or dual-family house, etc.).
Note: "GfK Demographics" makes use of new data sources. This results in significant changes to the classifications at various regional levels. We therefore advise against carrying out time series comparisons.
GfK Demographics is used by marketing and sales divisions for locating target groups. The detailed data reveals the best areas in which to concentrate marketing and sales campaigns. GfK Demographics 2013 is available for all of Germany's urban and rural districts, municipalities, postcodes, streets and 2.6 million street segments from GfK's Geomarketing solution area.
Additional information
on GfK's regional market data can be found at www.gfk.com/marketdata.
Print-quality illustrations
can be found at www.gfk.com/Documents/Press-Releases/2014/demographics.zip.
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| About GfK
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GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.
Additional information can be found at www.gfk.com
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GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9, Gebäude 6508, 76646 Bruchsal, Germany
Managing director: Wolfram Scholz
Commercial register Mannheim, HRB 250872
www.gfk-geomarketing.com
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| Press contact: |
Cornelia Lichtner
Public relations
+49 7251 9295 270
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