Geomarketing      
 
  Press Release  
 
Bruchsal, August 19, 2014
 

GfK webinar illuminates applications of geodata in reinsurance industry

An Intelligent Insurer-hosted webinar on September 3 from 3-4pm BST (London) showcases the many applications of GfK geodata in the insurance and reinsurance industries. A use case by Aon Benfield Impact Forecasting offers a close look at how GfK geodata supports the development of catastrophe models and visualization of exposures, hazards and risks.

GfK is a leading provider of administrative, postal and CRESTA boundary data specifically designed to support reinsurance applications. The Intelligent Insurer-hosted webinar “Manage worldwide risks with GfK geodata & CRESTA zones” demonstrates why GfK geodata is the optimal basis for the full spectrum of risk management activities, such as damage assessment, forecast modeling and premium adjustment.

“Risk analyses and predictions are only as reliable as the foundational data on which they’re based,” explains Christopher C. Guider, marketing manager at GfK and a presenter at the forthcoming webinar. “Accurate, up-to-date geodata such as postal boundaries and CRESTA zones is therefore crucial to successfully managing risk in the reinsurance industry. Fragmented, inconsistent boundary data results in errors that can quickly add up to substantial losses for insurance and reinsurance entities.”

The webinar features a use case by Aon Benfield Impact Forecasting that details how the reinsurance intermediary uses GfK geodata and CRESTA zones to calculate natural catastrophe models and better manage risks and exposures in numerous markets.

Another key point of focus are the reformed CRESTA zones, which now offer greater planning flexibility through two resolution options. The CRESTA zones give risk modelers and GIS analysts a unified basis of reporting and data exchange. GfK is the official supplier of the digital CRESTA zone maps and offers the largest collection of postal and administrative boundary data available on the market.

CRESTA zones availability - GfK GeoMarketing

Registration
To register for the GfK webinar on September 3, visit www.gfk-geomarketing.com/en/manage_worldwide_risks_with_gfk_geodata_cresta_zones.html. The webinar is aimed at reinsurers, reinsurance companies and brokers; risk modelers; GIS users who work in a reinsurance context; and those interested in learning more about how geodata supports (re)insurance applications. Direct any questions to Matthias Hauschild, GfK Partner Development, T +49 7251 9295 233, matthias.hauschild@gfk.com.

Additional information on GfK’s offering for the reinsurance industry can be found at www.gfk-geomarketing.de/en/digital_maps/cresta_zones_insurance.html.

Illustrations
Print-quality illustrations can be found at www.gfk.com/Documents/News/2014/Reinsurance.zip

 
About GfK
 
 

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

Additional information can be found at www.gfk-geomarketing.com.

 
 
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GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9, Gebäude 6508, 76646 Bruchsal, Germany
Managing director: Wolfram Scholz
Commercial register Mannheim, HRB 250872
www.gfk-geomarketing.com

 
 
 
Press contact:
Cornelia Lichtner
Public relations
+49 7251 9295 270
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