GfK GeoMarketing http://www.gfk-geomarketing.com RSS Feed GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/gfkgeomarketing/de/img/Logo_GfK.gif http://www.gfk-geomarketing.com This month's map illustrates the growth rates in stationary retail turnover in Europe from 2012 to 2013 (source: "Key European Retail Data" study compiled by GfK GeoMarketing on behalf of the European Shopping Centre Trust (ESCT)). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2013.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2013.html Thu, 16 May 2013 09:04:00 +0100 European retail trends were more pronounced last year than in previous years. Our recently published study on the European retail scene is packed with insights on how key retail benchmarks such as retail turnover and per-capita sales area vary from country to country. Furthermore, a new edition of our GeoMarketing Magazine is available. Click here for access to penetrating articles on geomarketing topics, such as a user report on how RegioGraph helps a police force better manage its operations and personnel. http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter05_2013.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter05_2013.html Tue, 14 May 2013 08:02:00 +0100 Our newly overhauled digital maps comprise the basis for geomarketing applications in sales, marketing and expansion endeavors. The maps reflect all regional changes that occurred over the past year and thus provide a reliable basis for geocoding company data and market potential. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps-UK_2013.html http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps-UK_2013.html Wed, 08 May 2013 09:31:00 +0100 This month's map illustrates the distribution of purchasing power in Canada in 2013 (source: "GfK Purchasing Power, Canada 2013", GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2013.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2013.html Thu, 25 Apr 2013 15:04:00 +0100 GfK GeoMarketing has released a study on European retail in 2013. The data was compiled and evaluated on behalf of the European Shopping Center Trust (ESCT). The study evaluates the following GfK data for all European countries, including Russia and Turkey: GfK Purchasing Power, retail turnover, retail expenditures as a share of the population's total expenditures, 2013 turnover prognosis, inflation rates as well as sales area provision and productivity. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/ESCT_2013.html http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/ESCT_2013.html Thu, 18 Apr 2013 11:00:00 +0100 GfK Purchasing Power 2013 is now available for Germany, Austria and Switzerland. This purchasing power data fits seamlessly with our new map editions for these countries! We also have purchasing power data for the USA and Canada, and - for the first time - Brazil. Our purchasing power reveals the amount of disposable income available to the population on a region-by-region basis. Use this information to find out how much money the population of a given area has for consumption-related expenditures. Get even more insights into your operations by incorporating this data into up-to-date digital maps. This makes it quick and easy to spot regional trends and patterns. http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter04_2013.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter04_2013.html Tue, 09 Apr 2013 09:19:00 +0100 This year's GfK purchasing power data for Austria and Switzerland is now available. Purchasing power levels vary substantially both between and within these two neighboring countries. Our purchasing power study reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/PP_DACH.html http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/PP_DACH.html Wed, 03 Apr 2013 13:05:00 +0100 Our new digital maps for Germany, Austria and Switzerland comprise the basis for geomarketing applications in sales, marketing and expansion endeavors. The maps for these three countries reflect all regional changes that occured over the past year and thus provide a reliable basis for geolocating company data and market potential. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps_DACH.html http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps_DACH.html Tue, 26 Mar 2013 16:11:00 +0100 This month's map illustrates the distribution of purchasing power in the United States of America in 2013 (source: "GfK Purchasing Power, USA 2013", GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/03_2013.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/03_2013.html Thu, 21 Mar 2013 13:51:00 +0100 Purchasing power data is now available for the USA, Canada and, for the first time, Brazil! GfK Purchasing Power is the acknowledged benchmark for assessing consumer potential. The data shows you the regions with the highest purchasing power, making it the perfect tool for calculating regional potential for all companies that sell to end consumers. Download our free map to see an overview of purchasing power distribution in the USA. http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter03_2013.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter03_2013.html Thu, 14 Mar 2013 10:51:00 +0100 We predict low total growth in Germany's regional retail turnover for 2013. Even so, retail in attractive locations can profit from the currently stable consumer mood. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/EHU.html http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/EHU.html Wed, 06 Mar 2013 12:31:00 +0100 Visitors to the CeBIT trade show in Hannover, Germany from 5-9 March, 2013 can experience GfK GeoMarketing's new software "RegioGraph 2013". The latest version of the geomarketing solution lets users plan parallel sales structures, visualize international locations and utilize a wide range of reporting functions. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/cebit.html http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/cebit.html Tue, 26 Feb 2013 11:15:00 +0100 This edition of e-News shows you how to bring insight into your markets by using geomarketing. Our geomarketing software RegioGraph is the ideal instrument for carrying out these analyses. But don't just take our word for it - readers of the handelsjournal showed their agreement by choosing RegioGraph as the "Top Retail Product of 2013". http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter02_2013.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter02_2013.html Tue, 19 Feb 2013 11:01:00 +0100 We annually calculate the regional distribution of family types, age ranges, income brackets and accommodation types among Germany's population. The results of the study "GfK Demographics 2012" show that these traits vary starkly from region to region in Germany... http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/bvsd.html http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/bvsd.html Thu, 31 Jan 2013 16:04:00 +0100 This month's map illustrates the distribution of single-person households in Germany in 2012 (source: "GfK Demographics Germany 2012", GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/02_2013.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/02_2013.html Thu, 14 Feb 2013 16:29:00 +0100 This first edition of e-News for the new year brings together some geomarketing expertise and tips to get you on your way to a successful 2013. Be sure to request the presentation of the webinar we recently held on the applications of digital maps in the insurance industry, and download our e-book "Geomarketing in practice". http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter01_2013.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter01_2013.html Thu, 14 Feb 2013 10:04:00 +0100 This month's map illustrates the 2013 purchasing power per inhabitant in Germany (source: "GfK Purchasing Power Germany 2013", GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/01_2013.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/01_2013.html Tue, 15 Jan 2013 16:29:00 +0100 For 2013, we forecast a purchasing power of €1,687.7 billion for Germany as a whole. This means that Germans can expect an average of €20,621 per capita and €554 more than in the previous year to spend on consumption, rental and other general living costs in 2013. Our study shows strong regional variations in the consumption potential of the German population. For the first time, Baden-Württemberg will overtake the federal state of Hesse to take third place in the ranking... http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-Germany_2013.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-Germany_2013.html Wed, 12 Dec 2012 11:15:00 +0100 You'll notice that this issue of e-News has a new look and feel reflecting the updated GfK corporate design. But, of course, our e-News will continue to deliver the latest geomarketing tips, methodologies and product details. We wish you all the best for the remainder of the year, a relaxing holiday period and good start to 2013! http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter12_2012.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter12_2012.html Thu, 06 Dec 2012 11:15:00 +0100 This month's map illustrates the purchasing power density in Europe (source: "GfK Purchasing Power Europe 2012 / 2013"). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/12_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/12_2012.html Tue, 04 Dec 2012 13:04:00 +0100 A geospatial approach to risk modeling shows you pattern and trends in your data that would not otherwise be apparent. It lets you visualize and analyze the immense amount of data involved in the estimation of risk directly on digital maps. You benefit from deeper insights into current risk levels and estimates of future risk. In a Directions Magazine-sponsored webinar on December 5 at 10 a.m. EST (please check your local time), my colleague Dr. Christopher Guider and I will look at the 2011 earthquake and tsunami off the coast of Japan and demonstrate the specific applications of digital maps in the insurance industry: • Visualizing impacted locations and gauging damages • Generating loss estimates by cross-referencing information on insured values with exposure data • Aggregating loss sums and visualizing this information at different levels of detail Following the official program, you'll have an opportunity to speak with the presenters and raise any questions you may have. You can register for the webinar online. The webinar will be presented in English. Participation is completely free of charge. http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/201211_webinar_directions_mag_invitation.html http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/201211_webinar_directions_mag_invitation.html Wed, 28 Nov 2012 09:03:00 +0100 Special topic: Geodata. We go into the details of how you can extract more insights from your company data through a geospatial approach. Also included: RegioGraph tutorial, two new user reports, free downloads, trade fair dates.... http://www.gfk-geomarketing.de/en/customer_magazine_enews/gfk_geomarketing_magazine.html http://www.gfk-geomarketing.de/en/customer_magazine_enews/gfk_geomarketing_magazine.html Mon, 26 Nov 2012 14:02:00 +0100 This month's map illustrates per-capita purchasing power in Europe (source: "GfK Purchasing Power Europe 2012 / 2013"). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/11_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/11_2012.html Thu, 22 Nov 2012 11:42:00 +0100 A geomarketing approach to planning and analysis is the cornerstone for building successful businesses, whatever the size, branch or type. Learn more about a geomarketing approach in this edition of e-news through the examples of an international industrial company and the reinsurance branch, which uses digital maps for risk planning and management. We hope you enjoy the read! http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter11_2012.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter11_2012.html Tue, 13 Nov 2012 14:42:00 +0100 The latest GfK Purchasing Power Europe study for 2012/2013 analyzes regional differences in consumers' purchasing power across 42 European countries. At country level, purchasing power ranges from 4.5 times the European average in Liechtenstein to one tenth of this average in Moldova. Spain approximately reflects the average per capita purchasing power in Europe. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-europe.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-europe.html Tue, 30 Oct 2012 14:10:00 +0100 Up-to-date, precise geodata is essential for all spatial analyses, whether carried out in geomarketing software, GI, BI solutions or other database applications. We've just released updated and expanded maps and market data for Europe, featuring: • Detailed digital maps offering coverage of the 2012 postcode and admin boundaries • Corresponding data on regional potential: GfK Purchasing Power, inhabitants and households • Seamless and gapless coverage of all countries for internationally comparable analyses All our high-quality, vector-based maps feature infinite zoom capability, and are available in all standard map formats. The maps and purchasing power data provide coverage down to the most detailed postal and administrative levels - e.g., 5-digit postcodes and municipalities. Download free samples... This is the perfect basis for your international market analyses and planning endeavors, whether in retail, manufacturing, logistics or the insurance industry. Place an order for the new 2012 geodata and give a boost to your European operations! http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/201210_europe_geodata.html http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/201210_europe_geodata.html Thu, 25 Oct 2012 16:29:00 +0100 This month's map illustrates population density, i.e. the number of inhabitants per square kilometer, in Europe (source: "GfK Purchasing Power Europe 2012 / 2013", GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/10_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/10_2012.html wed, 24 oct 2012 10:30:00 +0100 GfK GeoMarketing has released its Europe Map Edition 2012/2013. The maps are part of the world's largest collection of digital maps of postal and administrative boundaries. They allow companies of all branches to carry out analyses with a place-based component. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/europe-maps-edition.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/europe-maps-edition.html Mon, 22 Oct 2012 13:58:00 +0100 Your company uses the geomarketing software RegioGraph. New 2012 maps and GfK purchasing power data are now available to support your analyses in Europe. We're offering users of RegioGraph version 2010, 2011 or 2012 a 50% discount on this geodata. Why update? • Up-to-date data is essential for ensuring error-free and reliable results. • Maps now include new TomTom street maps for more precise geocoding. • For RegioGraph 2010 users, the discounted update price only applies until November 15. Place an order for the new maps and purchasing power data along with the new RegioGraph 2012 and take your analyses to the next level. Save 50% off the full price! http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/201210_europe_update.html http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/201210_europe_update.html Thu, 18 Oct 2012 13:04:00 +0100 GfK GeoMarketing has released the English-language version of its geomarketing solution RegioGraph 2012, with deliveries to begin on mid-October. A key new feature is the integration of expanded TomTom street data into GfK GeoMarketing's cartographic data. This makes it possible to display and analyze locations at the level of street segments. RegioGraph supports a wide range of tasks in sales, marketing, expansion planning and controlling. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph-2012-english-version.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph-2012-english-version.html Wed, 17 Oct 2012 09:38:00 +0100 The German economy continues to remain stable despite the crisis mood in many European countries. Even so, it's difficult to predict how things will unfold in Europe over the coming months. Up-to-date and accurate data is essential, especially in these uncertain times. You can rely on our regularly updated, Europe-wide market data and location expertise to help you successfully plan for the coming year. We wish you a stimulating read! http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter10_2012.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter10_2012.html Fri, 12 Oct 2012 10:40:00 +0100 GfK GeoMarketing has released a study on current sales territory planning practices among German companies with external sales forces. Compared to a study conducted in 2010, the 2012 study shows a trend toward longer planning cycles and a reluctance toward wide-sweeping reforms. The result is that companies often do not respond quickly enough to market changes. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/study_sales-territory-planning.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/study_sales-territory-planning.html Wed, 19 Sep 2012 13:54:00 +0100 Like it or not: The countdown to 2013 has already begun. But no need to worry - our geomarketing solutions provide a solid basis of planning, such as our upcoming update of the maps and market data contained in the Europe Edition or in the new English-language version of RegioGraph. Make use of the geomarketing expertise in this edition of e-news to lay the groundwork for future success! We wish you a stimulating read! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter09_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter09_2012.html Wed, 12 Sep 2012 13:32:00 +0100 This month's map illustrates Germany`s purchasing power for electrical household appliances at the district level (source: "GfK Purchasing Power for Retail Product Lines 2012", GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/09_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/09_2012.html Tue, 04 Sep 2012 13:58:00 +0100 How do Germans spend their €5,413 per capita retail purchasing power? Primarily on food, DIY supplies and clothing according to a new GfK study on 2012 regional purchasing power for retail product lines. However, the GfK study also shows that consumer behavior varies significantly regionally, with Berlin inhabitants showing markedly different habits from those of Bavaria and Hamburg. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-product-lines.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-product-lines.html Fri, 31 Aug 2012 11:00:00 +0100 Our latest edition of "GfK GeoMarketing Magazine" details the most important steps for optimizing your sales territories. Expertise and attention to detail are key factors in this process. A geomarketing software is also vital in order to visualize and analyze the new structure directly on digital maps. RegioGraph is ideal for this purpose, as it's specially designed for professional sales territory planning. In October, we'll be releasing a new version of RegioGraph, which you can pre-order now. We wish you a stimulating read! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter08_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter08_2012.html Wed, 29 Aug 2012 14:00:00 +0100 GfK GeoMarketing will present the new approach at the IFA 2012 in Berlin from August 31 to September 5. The new benchmark GfK Sales Index reveals the regional sales potential for technologically oriented consumer goods. The index allows manufacturers around the world to tap more turnover potential on-site. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/IFA-trade-fair-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/IFA-trade-fair-2012.html Wed, 29 Aug 2012 12:56:00 +0100 This month's map illustrates retail centrality in Belgium and the Netherlands at the two-digit postcode level (source: GfK Retail Centrality 2012, GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/08_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/08_2012.html Thu, 09 Aug 2012 08:56:00 +0100 Germans' 2012 per capita retail purchasing power is €5,413. Where do they spend these funds? Usually not where they live, according to a new GfK study on 2012 retail centrality. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-centrality.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-centrality.html Thu, 26 Jul 2012 09:50:00 +0100 The July edition of e-News covers the many location-planning applications supported by our digital maps and geomarketing software RegioGraph. The summer is an ideal time to plan for the rest of the year. As always, we offer a full range of products and services to support you in this endeavor. We wish you a stimulating read! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter07_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter07_2012.html Tue, 17 Jul 2012 12:00:00 +0100 This month's map illustrates the distribution of retail purchasing power in Germany's urban and rural districts. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/07_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/07_2012.html Wed, 11 Jul 2012 10:24:00 +0100 GfK GeoMarketing has released new digital maps of Spain's postal and municipal boundaries. The detailed maps serve as a basis for all market analyses with a place-based component, such as branch-network planning, sales territory optimization and applications in the insurance industry. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-spain.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-spain.html Tue, 10 Jul 2012 09:40:00 +0100 This month's map from GfK GeoMarketing shows the European countries' per-capita sales areas and average sales area productivity. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/06_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/06_2012.html Wed, 20 Jun 2012 14:23:00 +0100 The operating costs of a location are immense - the rent and personnel expenses alone can threaten a company's survival if the location is unprofitable. Simply put, a poorly performing location can cost a company an enormous sum and consume resources that could be channeled into better locations. A geomarketing approach makes it possible to identify locations with high potential and determine success factors, giving companies a reliable basis for making sustainable expansion-planning decisions that can save millions. This edition of e-news addresses these and other topics. As always, we wish you a stimulating read! http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter06_2012.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter06_2012.html Tue, 12 Jun 2012 14:01:00 +0100 The popularity of GfK GeoMarketing's "Point of Sale 2012" conference on geomarketing in the retail sector underscored the hunger for innovation that currently characterizes this branch in Germany. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pos-conferences.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pos-conferences.html Tue, 12 Jun 2012 13:20:00 +0100 In a white paper, GfK GeoMarketing retail expert Oliver Giehsel shows how a geomarketing approach to branch-network planning allows companies to optimize their operations while saving valuable resources. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/branch-network-planning.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/branch-network-planning.html Mon, 04 Jun 2012 14:20:00 +0100 This month's map from GfK GeoMarketing shows the European countries' retail spending as a share of total private spending. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2012.html Wed, 23 May 2012 10:33:00 +0100 These days, Germany's online and mail order retail trade accounts for almost ten percent of the total retail turnover. This raises the question of whether conventional shops, high streets and shopping centers have a future. Neil Mitchenall, chairman of the trustees at the European Shopping Center Trust, believes so and talks about the emerging trend toward shopping as an event in an interview with us. The effects of online retail were also a key point of discussion at our recent "Point of Sale" conference. Find out more about these and other topics in this edition of e-News! http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter05_2012.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter05_2012.html Tue, 22 May 2012 14:18:00 +0100 A new study from GfK GeoMarketing reveals significant regional differences in the potential for office supplies in Germany. Berlin enjoys 4.4 percent of the Germany-wide turnover potential for office supplies. Offices in the nation's capital have a particular affinity for products in the projector and telecommunications/mobile communications categories. By contrast, with a market share of 3.2 percent in the office furniture category, Berlin ranks only third behind Munich and Hamburg. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/office-supplies-potential-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/office-supplies-potential-2012.html Thu, 10 May 2012 16:00:00 +0100 Special topic: Consultancy under the microscope! Further articles include planning locations with geomarketing, a RegioGraph tutorial and an interview with Neil Mitchenall, chairman of the European Shopping Centre Trust. Also, this issue offers interesting free downloads as well as trade fair dates. http://www.gfk-geomarketing.de/en/customer_magazine_enews/gfk_geomarketing_magazine/gfk_geomarketing_magazine_22012.html http://www.gfk-geomarketing.de/en/customer_magazine_enews/gfk_geomarketing_magazine/gfk_geomarketing_magazine_22012.html Thu, 03 May 2012 11:15:00 +0100 This month's map from GfK GeoMarketing shows the 2012 prognosis for stationary retail turnover in Europe, as compared to the 2011 values (data source: "GfK Retail Turnover 2012" / GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2012.html Fri, 27 Apr 2012 10:01:00 +0100 GfK GeoMarketing has published a study on European retail in 2012. The data was compiled and evaluated on behalf of the European Shopping Centre Trust (ESCT). The study provides a Europe-wide overview of retail-relevant data... http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/ESCT-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/ESCT-2012.html Mon, 23 Apr 2012 15:31:00 +0100 Each European country has weathered the economic and financial crisis in a unique way. Our newly published study on the European retail scene sheds light on these differences and reveals the sometimes surprising trajectories followed by Europe's widely varying economies. Read more about this and other topics in the April edition of e-News... http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter04_2012.html http://www.gfk-geomarketing.de/fileadmin/newsletter/enews_en/newsletter04_2012.html Fri, 20 Apr 2012 11:31:00 +0100 GfK GeoMarketing has made its GfK Webshop available to English-speaking users. Visitors to the new webshop can order worldwide digital maps, regionalized market data for Germany and the geomarketing software RegioGraph in German and English directly online. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/webshop-english-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/webshop-english-2012.html Wed, 18 Apr 2012 16:01:00 +0100 The 2012 GfK purchasing power data for Austria and Switzerland is now available. Substantial differences in purchasing power levels are apparent both between and within these two neighboring countries. The purchasing power study by GfK GeoMarketing is a calculation of the regional distribution of purchasing power at the level of federal states, cantons, municipalities and postcodes. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-2012_dach.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-2012_dach.html Tue, 03 Apr 2012 16:01:00 +0100 Despite the fact that so-called "core" retail real estate is highly coveted by investors, the way in which these investments are currently being defined does not ensure long-term security or a sufficient number of qualifying objects for acquisition-oriented investors. Manuel Jahn, GfK retail real estate expert at GfK GeoMarketing, offers a more serviceable definition of "core" in a new white paper. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/core-retail_real-estate.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/core-retail_real-estate.html Thu, 22 Mar 2012 10:01:00 +0100 Since 2011, reforms have resulted in around 1,000 changes to postal and administrative boundaries in Germany, Austria and Switzerland. There has been an especially large number of changes in Germany, including a district reform in the federal state of Mecklenburg-Western Pomerania, around 100 dissolved municipalities, almost 800 renamed municipalities as well as more than 300 new five-digit postcodes. The approximately 100 maps contained in the new 2012 map editions for Germany, Austria and Switzerland reveal the latest official status of the boundaries and regional levels in these countries. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_dach-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_dach-2012.html Fri, 16 Mar 2012 10:01:00 +0100 RegioGraph 2012 is just around the corner! We'll be releasing the new version of our geomarketing software at the end of March. The award-winning software includes the latest maps and data on business potential, such as GfK Purchasing Power 2012 for Germany, Austria and Switzerland. Up-to-date maps ensure error-free analyses to support sales territory planning, location evaluations and target group analyses. The new GfK Purchasing Power 2012 for Germany, Austria and Switzerland as well as the new corresponding map editions will also be released at the end of March and can be pre-ordered now. Read more about this and other topics in the March edition of e-News... http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter03_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter03_2012.html Thu, 15 Mar 2012 17:01:00 +0100 This month's map from GfK GeoMarketing shows the regional distribution of stationary retail turnover in Germany at the level of districts (data source: "GfK Retail Turnover 2012" / GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/03_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/03_2012.html Thu, 08 Mar 2012 11:01:00 +0100 Visitors to the CeBIT in Hannover, Germany from March 6-10, 2012 will be the first to see the new geomarketing solution "RegioGraph 2012". GfK GeoMarketing will be presenting both the English and German editions of its latest software version at hall 4, stand A02. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph-CeBIT-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph-CeBIT-2012.html Wed, 22 Feb 2012 11:01:00 +0100 Special topic: Align your strategy with GeoMarketing! Further articles include a RegioGraph tutorial, user reports by security technology provider KABA as well as Henkel Ceresit, provider of construction-related chemical products. Also, this issue offers news on various map updates, interesting free downloads as well as trade fair dates. http://www.gfk-geomarketing.com/en/customer_magazine_enews/gfk_geomarketing_magazine/012012/gfk_geomarketing_magazine_12012.html http://www.gfk-geomarketing.com/en/customer_magazine_enews/gfk_geomarketing_magazine/012012/gfk_geomarketing_magazine_12012.html Mon, 20 Feb 2012 17:01:00 +0100 Despite lingering concerns regarding the economic crisis, GfK GeoMarketing's new prognosis of Germany's 2012 regional retail turnover shows that turnover potential has increased by approximately one percent. Retail locations in areas with strong retail drawing power may experience even greater growth, although this gain will come at the expense of weaker retail locations. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-turnover-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-turnover-2012.html Tue, 14 Feb 2012 09:41:00 +0100 The new Russia Map Edition from GfK GeoMarketing features a new six-digit postcode map for the Russian cities of Moscow and St. Petersburg and surrounding areas. The map edition also includes many additional updated maps of the country's postal and administrative boundaries. These maps serve as an ideal basis for detailed market analysis and planning in Russia... http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_russia-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_russia-2012.html Thu, 26 Jan 2012 16:41:00 +0100 This month's map from GfK GeoMarketing shows the regional distribution of purchasing power in Germany at the level of districts (data source: "GfK Purchasing Power Germany, 2012" / GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/01_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/01_2012.html Tue, 24 Jan 2012 10:11:00 +0100 As the "euro crisis" continues to loom, Europe's beginning-of-the-year economic prospects have rarely been so ambivalent. Thankfully, there are a variety of market indicators that can help you navigate this tricky period. One example is the GfK Purchasing Power 2012 dataset, which you can use to better plan your market activities in the coming months and identify untapped regional potential. GfK GeoMarketing also provides global support for your 2012 international market planning. Most recently, we updated our digital maps for Australia and New Zealand. Read more about this and other topics in the January edition of e-News... http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter01_2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter01_2012.html Wed, 18 Jan 2012 16:11:00 +0100 GfK GeoMarketing annually releases the "GfK Demographics" study, which calculates the regional distribution of household types, income brackets and accommodation types in Germany. According to the 2011 data, Berlin has the largest share of young people among Germany's federal states, while Baden-Württemberg has the most families with children. One- to two-family houses are most common in Saarland. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/demographics-2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/demographics-2011.html Tue, 17 Jan 2012 10:00:00 +0100 The study GfK Purchasing Power Germany 2012 by GfK GeoMarketing indicates that Germans will have around Euro 400 more per capita in nominal disposable income for expenditures in 2012 than in the previous year. However, this growth is anticipated to be almost completely counterbalanced by rising prices. Germans' consumer potential varies widely from region to region. The study reveals that the city state of Hamburg ousts Bavaria as the nation's federal state with the highest purchasing power. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-2012.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-2012.html Tue, 13 Dec 2011 09:00:00 +0100 This month's map from GfK GeoMarketing shows the population density, i.e. the number of inhabitants per km2, in Europe (data source: GfK Purchasing Power Europe, 2011-2012 / GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/12_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/12_2011.html Tue, 06 Dec 2011 13:46:00 +0100 GfK GeoMarketing's study GfK Retail Turnover for Clothing 2011 shows that the clothing-related turnover generated by some retail locations in Germany far exceeds local demand and purchasing power for this particular product line. The study also reveals regional variations in shopping preferences for women's, men's and children's clothing. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/turnover-clothing-2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/turnover-clothing-2011.html Thu, 24 Nov 2011 12:37:00 +0100 2011 is rapidly drawing to a close. This is typically not a calm period for companies, as they must struggle to meet their annual turnover goals and define budgets and realistic turnover goals for the coming year. We can help you complete these tasks by showing you how to locate potential with geomarketing. With GfK maps and purchasing power data for all of Europe and the English-language version of RegioGraph, you have everything you need to successfully position your company for 2012. We wish you a pleasant read! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter11_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter11_2011.html Thu, 17 Nov 2011 16:11:00 +0100 This month's map from GfK GeoMarketing shows the distribution of purchasing power in Europe in 2011-2012. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/11_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/11_2011.html Thu, 17 Nov 2011 14:07:00 +0100 Our experts work on a daily basis with vast quantities of information, analyzing Europe-wide statistics and researching data on individual locations. It's the portrait that emerges after intelligently combining all of this information that allows us to successfully support our clients in making sound company and location decisions. In this edition, we'd like to share some of these insights with you, such as the location in Germany where the most shopping centers are currently being established and the reason why thousands of municipal and postal boundaries have recently changed throughout Europe. We wish you a pleasant read! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter10_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter10_2011.html Tue, 18 Oct 2011 10:00:00 +0100 This month's map from GfK GeoMarketing shows the distribution of buying potential for coffee and tea in 2011. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/10_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/10_2011.html Thu, 13 Oct 2011 08:51:00 +0100 GfK GeoMarketing calculated Germans' consumer potential for around 60 retail product lines, from the level of federal states down to postcodes. The study "GfK Purchasing Power for Retail Product Lines 2011" reveals stark regional variations in spending patterns. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-line-purchasing-power-2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-line-purchasing-power-2011.html Tue, 11 Oct 2011 14:43:00 +0100 A recent study by GfK GeoMarketing examines the time required to implement shopping center projects in Germany from 2006 to 2011. The study reveals that completion times increased during this period to just under seven years. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/center-developments.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/center-developments.html Thu, 06 Oct 2011 13:41:00 +0100 In concert with the release of the English version of the geomarketing solution RegioGraph, a new online platform has been created where current and prospective customers can access details on the software's applications, user reports and downloads. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/gfk-regiograph.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/gfk-regiograph.html Thu, 29 Sep 2011 14:31:00 +0100 Europe-wide regional reforms took place in 2010 as part of cost-saving measures among administrative and political bodies. This resulted in the dissolution of thousands of postcodes and municipalities throughout Europe. GfK GeoMarketing's recently released GfK Europe Map Edition 2011/2012 reflects these changes for 42 European countries. The approximately 1,000 administrative and postcode maps comprise the basis for regional analyses in marketing, sales, controlling and expansion planning. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-europe.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-europe.html Thu, 22 Sep 2011 13:38:00 +0100 GfK GeoMarketing was named "Professional Service Provider of the Year" for the reinsurance industry at the Worldwide Reinsurance Awards in London last week! The selection committee praised the exceptional quality and unparalleled range of our worldwide maps. http://www.gfk-geomarketing.com/fileadmin/newsletter/specialnews/0911_reinsurance-awards.html http://www.gfk-geomarketing.com/fileadmin/newsletter/specialnews/0911_reinsurance-awards.html Thu, 15 Sep 2011 10:11:00 +0100 This month's map from GfK GeoMarketing shows the distribution of buying potential for stationery in Germany in 2011. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/09_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/09_2011.html Thu, 15 Sep 2011 09:40:00 +0100 GfK GeoMarketing has received yet another distinction. This month we were named "Professional Service Provider of the Year" by the reinsurance branch. The fact that the reinsurance industry favors our maps for risk modeling is a reflection of the high quality and precision of our data, which can benefit your company as well. You have numerous opportunities to meet with us in person at various trade fairs and conventions this fall. Be sure to have a look at our trade fair calendar and make an appointment. We wish you a pleasant read! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter09_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter09_2011.html Tue, 13 Sep 2011 13:30:00 +0100 The Germany-based map and data supplier was honored as the "Professional Service Provider of the Year" at the Worldwide Reinsurance Awards in London. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/reinsurance-awards.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/reinsurance-awards.html Tue, 13 Sep 2011 11:27:00 +0100 This month's map from GfK GeoMarketing provides an overview of per capita sales areas and 2010 sales productivity in Europe. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/08_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/08_2011.html Thu, 18 Aug 2011 11:55:00 +0100 Fall is an ideal time for companies to review their sales territory structure. The good news is that it's very easy to optimize sales territories. You can do a complete optimization in RegioGraph in just minutes! This is one of the many reasons that RegioGraph has been the preeminent sales territory planning software for 20 years. Naturally, we continue to develop and refine the software with components such as an English-language interface and seamlessly fitting worldwide maps and data on potential. We also offer comprehensive market data for all of Europe and, as of this month, market data for Russia. Learn more about these topics in this edition of e-News! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter08_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter08_2011.html Tue, 16 Aug 2011 11:50:00 +0100 GfK GeoMarketing has completed the English version of its geomarketing solution RegioGraph 2011. Shipment will begin in October. RegioGraph 2011 includes new territory- and location-planning features as well as an overhauled user interface and an updated cartographic basis. RegioGraph supports companies around the world in a wide range of tasks in sales, marketing, expansion-planning and controlling. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph_english.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph_english.html Tue, 02 Aug 2011 09:00:00 +0100 This is a challenging time for the European economy. While some countries are once again experiencing robust growth, others are trying to cope with the consequences of unsound economic policies. This split can be observed in the retail figures published last month by GfK GeoMarketing on behalf of the European Shopping Center Trust. Geomarketing is indispensable for both retailers and businesses when it comes to making sound decisions, a fact made clear by the included report by energy provider PCC Energie. We wish you a stimulating read! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter07_2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter07_2011.html Thu, 14 Jul 2011 14:50:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/07_2011.html This month's map from GfK GeoMarketing provides an overview of retail growth in Europe from 2010 to 2011. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/07_2011.html Wed, 13 Jul 2011 11:38:00 +0100 GfK GeoMarketing's new and completely overhauled digital World Map Edition is now available. This global edition includes all map updates of the past several years, including those for Asia, America and Africa. As such, the GfK World Map Edition is the most comprehensive digital map collection of postal and municipal boundaries currently available on the market. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/world-set.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/world-set.html Tue, 28 Jun 2011 10:28:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter06_2011.htmll Good news for German retail! Despite rising energy costs, Germany's retail purchasing power as a share of general purchasing power has increased slightly. Even so, this value is still below the European average. Check out our new study on retail purchasing power to find out how these figures vary across Europe. We're delighted to offer a particularly interesting free download this month: Our compendium "RegioGraph in Marketing" is a thorough introduction to the fundamentals of using RegioGraph for marketing tasks, packed with tips and informative articles. We wish you a stimulating read! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter06_2011.html Wed, 22 Jun 2011 15:11:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/06_2011.html This month's map from GfK GeoMarketing provides an overview of retail spending as a share of total private spending (map: GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/06_2011.html Tue, 21 Jun 2011 15:23:00 +0100 GfK GeoMarketing recently completed an analysis of Europe's retail scene. Compiled on behalf of the European Shopping Center Trust (ESCT), the study was presented at the ICSC European Conference in Paris on June 15 and 16. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/ESCT-2011.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/ESCT-2011.html Thu, 16 Jun 2011 16:44:00 +0100 GfK GeoMarketing has released expanded digital maps of Canada's postal and administrative levels as well as twelve topographic maps. Together the maps of Canada comprise a cartographic basis for regional analyses, such as risk assessment. The maps also support a full range of spatial analyses, from marketing and sales territory planning to logistics and expansion planning. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-canada.html http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-canada.html Tue, 14 Jun 2011 16:05:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-purchasing-power-2011.html GfK GeoMarketing's forecasted 2011 retail purchasing power levels for Germany vary dramatically according to region: The average disposable income available for retail purchases ranges from just under EUR 6,900 in Hochtaunuskreis to around EUR 4,240 in the district of Uecker-Randow. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-purchasing-power-2011.html Tue, 07 Jun 2011 11:05:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2011.html This month's map from GfK GeoMarketing provides an overview of the level 1 and 2 political or administrative borders in Africa (data source and map: GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2011.html Wed, 25 May 2011 12:00:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2011.html This month's map from GfK GeoMarketing provides an overview of 2011 GfK purchasing power in Germany, Austria and Switzerland (data source and map: GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2011.html Thu, 21 Apr 2011 14:48:00 +0000 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-africa-2011.html GfK GeoMarketing will release new postcode and administrative maps for all African countries this May, marking one of the most comprehensive map updates in recent years. In many countries, administrative sub-levels and two-digit postcodes are available for the first time. An even higher level of detail is available for some countries. The new maps reflect the latest boundaries and, in some cases, offer more recent information than officially available in the countries in question. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-africa-2011.html Wed, 20 Apr 2011 08:48:00 +0000 http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter04_2011.html Geomarketing provides essential support for many of your routine work tasks. For example, this edition of e-News reveals the key role played by geomarketing in the identification of potential new locations. Also, new study results are in, including a comparison of purchasing power across Germany, Austria and Switzerland as well as regional retail turnover prognoses for Germany. You'll soon have another opportunity to talk to us in person about geomarketing solutions: We'll be at the Oracle Spatial User Conference in Washington, D.C. on May 19. We look forward to seeing you there! http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter04_2011.html Mon, 18 Apr 2011 08:21:00 +0000 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-dach-2011.html GfK purchasing power prognoses for Austria and Switzerland are now available for the year 2011. Substantial differences in purchasing power levels are apparent both between and within these two neighboring countries. The GfK purchasing power study is a calculation of the regional distribution of purchasing power at the level of cantons, municipalities and postcodes. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-dach-2011.html Wed, 13 Apr 2011 10:08:00 +0000 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-dach-2011.html GfK GeoMarketing's new 2011 postcode and administrative maps for Germany, Austria and Switzerland are now available. The maps contain the more than 370 boundary changes that have occurred over the course of last year in the three German-speaking countries. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps-dach-2011.html Wed, 06 Apr 2011 17:19:00 +0000 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-turnover-2011.html Germany's mid-sized cities offer particularly attractive conditions for retailers and consumers according to GfK GeoMarketing's 2011 retail turnover prognosis. Many such mid-sized cities serve as retail supply hubs for the surrounding rural areas and consequently attract purchasing power from beyond their borders. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-turnover-2011.html Thu, 24 Mar 2011 11:00:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/03_2011.html This month's map from GfK GeoMarketing provides an overview of the current prices for premium and diesel fuels in Europe. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/03_2011.html Tue, 15 Mar 2011 13:15:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/rec_directors.html Manuel Jahn and Sebastian Müller are the new directors of GfK GeoMarketing's real estate consulting division. Dr. Eberhard Stegner, previously acting head of the division, will return to his duties as one of GfK GeoMarketing's two managing directors. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/rec_directors.html Tue, 01 Mar 2011 15:44:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-lines-international.html For the first time, GfK GeoMarketing is releasing a study on purchasing power for retail product lines for European countries such as Austria and the Czech Republic. The study shows that Europeans' consumption potential varies widely both between and within individual countries. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-lines-international.html Thu, 17 Feb 2011 16:53:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/02_2011.html This month's map from GfK GeoMarketing features Germany´s 2010 distribution of single-person households. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/02_2011.html Tue, 08 Feb 2011 10:37:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph-2011_cebit.html GfK GeoMarketing will be launching an entirely new version of its geomarketing software RegioGraph at the upcoming CeBIT 2011 trade fair: "RegioGraph Strategy". This new version of the software includes detailed data and offers a wide array of options for analyzing information down to the level of street segments. The software is geared toward businesses wishing to extract insights based on the geographic analysis of company and market data. Additional features of RegioGraph 2011 include new territory- and location-planning functions as well as an overhauled user interface and an updated cartographic basis. RegioGraph provides support for a diverse range of tasks in sales, marketing, expansion-planning and controlling. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph-2011_cebit.html Tue, 01 Feb 2011 11:49:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/sociodemographics-2010.html Regensburg pushes ahead of Berlin to become Germany's new singles capital. With 55.8 percent of its population consisting of single-person households, Regensburg significantly outpaces the national average of 39.5 percent. Only 12.7 percent of Berlin's households are occupied by immigrants, which gives the city a ranking of 37. These are some of the results of GfK GeoMarketing's new "GfK Demographics 2010" study. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/sociodemographics-2010.html Thu, 27 Jan 2011 14:53:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/white_paper_oracle_201101.html Purchasing power in Germany will rise by a substantial EUR 499 per capita in 2011. This development stems from the swift recovery from the financial crisis on the one hand, and higher wage expectations on the other. The regional evaluation of the data shows that Hamburg will benefit in particular. This is one finding of the survey carried out by GfK GeoMarketing. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/white_paper_oracle_201101.html Wed, 19 Jan 2011 08:53:00 +0100 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/01_2011.html This month's map from GfK GeoMarketing features Germany´s 2011 purchasing power. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/01_2011.html Thu, 13 Jan 2011 11:07:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter12_2010.html Geomarketing provides support for a wide array of tasks, from planning sales territories and selecting locations to pinpointing new turnover opportunities. The reinsurance branch relies on geomarketing to calculate the likelihood of damages from natural catastrophes. Learn more about this global application of geomarketing in this edition of e-News. We'd like to thank you for a superb year! In the new year we'll continue to provide you with practice-oriented tips, free downloads and insightful user reports. http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter12_2010.html Thu, 16 Dec 2010 09:27:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power_germany_2011.html Purchasing power in Germany will rise by a substantial EUR 499 per capita in 2011. This development stems from the swift recovery from the financial crisis on the one hand, and higher wage expectations on the other. The regional evaluation of the data shows that Hamburg will benefit in particular. This is one finding of the survey carried out by GfK GeoMarketing. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power_germany_2011.html Tue, 14 Dec 2010 13:21:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/12_2010.html This month's map from GfK GeoMarketing features the population density in Europe. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/12_2010.html Thu, 09 Dec 2010 12:24:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/11_2010.html This month's map from GfK GeoMarketing features the regional distribution of GfK purchasing power Europe at the level of 2-digit postcodes. According to the GfK study, European consumers have a net household income of approximately Euro 7.9 billion available for consumer purchases in 2010. This corresponds to an average purchasing power of Euro 11,945 per inhabitant of the 42 countries considered by the study. This is an increase of around 2.1 percent over the previous year's level. However, purchasing power levels vary significantly according to country and region: The inhabitants of Europe's richest country, Liechtenstein, have almost sixty times as much purchasing power than those of the poorest country, Moldova. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/11_2010.html Thu, 25 Nov 2010 11:14:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter11_2010.html Both this edition of e-News and the current edition of our customer magazine "GfK GeoMarketing Magazine" concentrate on the fundamentals of good locations decisions. Learn which factors make a location attractive and read about how our customer POCO-Domäne is successfully expanding thanks to a geomarketing approach. This e-News also showcases our new maps for Oracle. We've now published a white paper that gives Oracle users helpful guidelines for how to take full advantage of the spatial features of Oracle applications. http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter11_2010.html Wed, 17 Nov 2010 15:45:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power_europe_2010.html The updated "GfK Purchasing Power Europe 2010 / 2011" study reveals the regional distribution of the population's purchasing power in 42 European countries. This year's study suggests the beginning of a recovery from the economic and financial crisis. According to the GfK study, European consumers have a net household income of approximately Euro 7.9 billion available for consumer purchases in 2010. This corresponds to an average purchasing power of Euro 11,945 per inhabitant of the 42 countries considered by the study. This is an increase of around 2.1 percent over the previous year's level. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power_europe_2010.html Wed, 17 Nov 2010 13:36:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/oracle_white-paper.html A new white paper by GfK GeoMarketing gives Oracle users guidelines on how to take full advantage of the spatial features of Oracle applications. The publication by the Oracle Silver partner emphasizes the key role played by digital postcode maps when carrying out spatial analyses. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/oracle_white-paper.html Thu, 11 Nov 2010 17:22:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/10_2010.html This month's map from GfK GeoMarketing features a postcode map of the Philippines that also shows the country's many active volcanoes. Postcode maps are the basis of the CRESTA Zones used in the reinsurance industry. CRESTA Zones are cartographic units that allow companies active in risk management to assess regional "nat cat risks", calculate cumulated risks in relevant areas, adapt their insurance policies accordingly and adequately report actual risks. GfK GeoMarketing is the official provider of the CRESTA Zones and also produces worldwide digital postcode maps in all standard map formats for GIS, BI and ERP applications (map source and illustration copyright: GfK GeoMarketing). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/10_2010.html Thu, 21 Oct 2010 13:46:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter10_2010.html Another year is rapidly drawing to a close. Our expert consultancy services and data on potential offer the ideal boost to successfully propel you through the final quarter of 2010. For example, our recently released GfK Purchasing Power data for 42 European countries provide the optimal basis for your international market planning! Be sure to check out our October download. The map of purchasing power density lets you see at a glance which areas of Europe are particularly promising! As always, our download is available free of charge. http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter10_2010.html Wed, 20 Oct 2010 12:40:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_europe-edition.html Many changes have taken place in Europe in recent years. Regional reforms were once again carried out in 2009 in many locations. The 2010 update of the GfK Europe Map Edition reflects these changes and provides marketing, sales, controlling and management divisions with a reliable cartographic basis for planning regional activities. The map edition includes up-to-date digital maps of the postcodes and municipalities for 42 European countries. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_europe-edition.html Tue, 19 Oct 2010 15:00:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/map-sample_oracle.html GfK GeoMarketing, a Germany-based Oracle Silver Partner, has created a map of the world's postcode systems in an Oracle-compatible map format. The map is available as a free sample and demonstrates the high quality and worldwide coverage of GfK GeoMarketing's maps. The world's largest supplier of digital postcode and administrative maps, GfK GeoMarketing now offers its maps for use in Oracle solutions, including Oracle Database, Oracle Business Intelligence and Oracle Spatial 11g. The availability of GfK GeoMarketing's maps in the Oracle format gives Oracle users the ability to choose from among maps of 240 countries for immediate integration into their software. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/map-sample_oracle.html Thu, 14 Oct 2010 10:52:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/pp_serbia.html GfK GeoMarketing has released new purchasing power data for Serbia. The regionalized data provide an important foundation for market analyses in the region. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/pp_serbia.html Wed, 13 Oct 2010 10:30:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/product-lines.html GfK GeoMarketing calculated Germans' regional consumer potential for around 60 retail product lines from the level of federal states down to postcodes. The GfK Purchasing Power for Retail Product Lines 2010 study reveals stark regional differences in consumer profiles. For example, residents of the federal state of Baden-Württemberg have almost one-and-a-half as much per capita purchasing power available for watches and jewelry as residents of the federal state of Brandenburg. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/product-lines.html Thu, 07 Oct 2010 10:13:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/coupling-locations.html A new study by GfK GeoMarketing examines current practices among Germany's grocery retailers. The agglomeration of businesses - so-called "location coupling" - remains a very popular practice. However, a countertrend toward free-standing retailers is emerging, particularly in large cities. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/coupling-locations.html Mon, 27 Sep 2010 11:11:40 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/09_2010.html This month's map from GfK GeoMarketing features the world's postcode systems. (Source: GfK GeoMarketing) Companies use specialized digital postcode maps to import and visualize data on customers, branch locations and warehouses. Geographic analyses also play a key role in scientific undertakings and insurance companies. Postcodes are almost always the means by which data is geocoded. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/09_2010.html Fri, 24 Sep 2010 14:44:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter09_2010.html Fall is traditionally the time for examining the current sales structure and making sure it is adjusted to the present realities of the marketplace. This edition of e-News therefore presents helpful information on the latest sales territory planning practices in Germany. http://www.gfk-geomarketing.com/fileadmin/newsletter/enews_en/newsletter09_2010.html Thu, 16 Sep 2010 15:14:35 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps_philippines.html GfK GeoMarketing has released a new map edition of the Philippines, including a highly detailed map of the country's four-digit postcodes. These digital postcode and administrative maps offer a precise, reliable foundation for regional risk analyses. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps_philippines.html Wed, 15 Sep 2010 17:14:35 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/08_2010.html GfK GeoMarketing has created an overview map that illustrates the anticipated retail growth rates in Europe between 2009 and 2010 (source: GfK GeoMarketing - map created with RegioGraph). In a study commissioned by the European Shopping Centre Trust (ESCT), GfK GeoMarketing examined the conditions of the retail branch in Europe. Despite the equalizing tendencies apparent in recent years, expenditure patterns among private households in Europe continue to vary significantly. Particularly striking in this regard is the example of France and Germany: With its around 60 million inhabitants, France's consumers spend around the same amount as neighboring Germany's over 80 million consumers. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/08_2010.html Tue, 24 Aug 2010 08:14:35 +0200 http://www.gfk-geomarketing.com/en/digital_maps/digital_map_samples.html GfK GeoMarketing has an extensive collection of digital administrative and postcode maps, such as the recently updated America Edition 2010. Use these maps to plan new locations, restructure sales territories and visualize company data. They also provide a precise foundation for regional risk analyses. Download free map samples to check out the unique features of our worldwide map collection. Some of these map samples have just been made available, including those for the Americas. Available in ESRI ArcView/ArcGIS, MapInfo and Oracle as well as RegioGraph data formats. http://www.gfk-geomarketing.com/en/digital_maps/digital_map_samples.html Fri, 13 Aug 2010 12:22:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps_mexico.html GfK GeoMarketing recently released new maps for Central America offering comprehensive coverage from Mexico to Panama. These digital administrative and postcode maps provide a precise foundation for regional risk analyses. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps_mexico.html Fri, 30 Jul 2010 11:15:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/alignment.html GfK GeoMarketing examined current planning practices in Germany on the basis of 76 representative companies with external sales forces. The results show that using a specialized software for sales territory planning is an established practice. However, companies are still passing up opportunities - for example, through a lack of focus on obtaining company-wide support for changes, a too infrequent examination and updating of territory structures and uncertainty regarding the actual market potential. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/alignment.html Thu, 29 Jul 2010 06:27:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/america_2010.html An up-to-date cartographic basis is crucial for successfully planning new locations, marketing actions and sales territories. Our new America Map Edition 2010 offers an unprecedented level of precision and is your reliable basis of success for every Latin American country! http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/america_2010.html Wed, 14 Jul 2010 13:20:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/07_2010.html GfK GeoMarketing has created an overview map that illustrates the anticipated retail growth rates in Europe between 2009 and 2010 (source: GfK GeoMarketing - map created with RegioGraph). In a study commissioned by the European Shopping Centre Trust (ESCT), GfK GeoMarketing examined the conditions of the retail branch in Europe. The geomarketing and location experts conclude, that a noticeable improvement in retail activity can be expected in 2010 in comparison to the previous year. (It must however be stressed that 2009 featured a significantly lower level of turnover due to the economic crisis.) http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/07_2010.html Wed, 14 Jul 2010 08:40:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/discounter.html GfK GeoMarketing continues to anticipate favorable market conditions for Germany's discount segment. A recent study by the company reveals significant untapped potential in this market. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/discounter.html Thu, 10 Jun 2010 09:09:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/market-halls.html A new study from GfK GeoMarketing examines the most important factors governing the success of market halls. Of the 18 market halls examined, one-third exhibit significant functional deficiencies. These inadequacies include turnover problems, a lack of customer frequency and poor integration with the surrounding area. http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/market-halls.html Tue, 01 Jun 2010 14:30:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2010.html Just in time for the World Cup kick-off on June 11, 2010 in South Africa, GfK GeoMarketing has released an overview map that illustrates the number of final-round World Cup appearances by participant countries since 1930. http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2010.html Thu, 27 May 2010 09:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/esct.html GfK GeoMarketing has newly updated and digitized maps for all Central and South American countries. The approximately 500 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region. http://www.gfk-geomarketing.com Fri, 07 May 2010 09:57:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/esct.html GfK GeoMarketing has conducted a surveyof the retail situation in Europe. Compiled on behalf of the European Shopping Centre Trust (ESCT), the study was presented at the ICSC European Conference in Prague on April 28, 2010. The study provides a Europe-wide overview of retail-relevant data. It features evaluations of the following GfK data for all European countries, including Russia and Turkey: GfK Purchasing Power, retail turnover, retail expenditures as a share of the population's total expenditures, 2010 turnover prognosis, inflation rates as well as sales area provision and productivity for each European country. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/esct.html Fri, 07 May 2010 09:57:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2010.html This month's map reveals the regional consumer potential of the population in Germany, Austria and Switzerland at the level of districts (source: GfK GeoMarketing, GfK Purchasing Power 2010). Switzerland emerges as the undisputed leader when comparing purchasing power levels across the three German-speaking countries of Germany, Austria and Switzerland. Germans have an average of Euro18,904 at their disposal - just 70% of the purchasing power enjoyed by the Swiss (Euro27,123). http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2010.html Thu, 22 Apr 2010 08:45:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_dach-2010.html GfK GeoMarketing releases the 2010 GfK purchasing power study for Austria and Switzerland. Regional purchasing power levels vary significantly in these countries: Extremely affluent areas often lie next to economically struggling areas. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_dach-2010.html Thu, 15 Apr 2010 08:30:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/mipim_2010.html GfK GeoMarketing releases a portrait of Germany's promising and sustainable asset classes. Author Manual Jahn identifies factory outlet center (FOC) and neighborhood center portfolios as attractive investment alternatives to the popular but expensive shopping centers. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/mipim_2010.html Wed, 24 Mar 2010 09:00:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/03_2010.html This month's map reveals the regional point-of-sale turnover at the level of Germany's urban and rural districts (source: GfK GeoMarketing, GfK POS Turnover 2010). According to calculations by GfK GeoMarketing, Germany's 2010 stationary retail turnover will fall slightly from the previous year's level to Euro388.1 billion. The "GfK POS Turnover for the Retail Trade 2010" study predicts the turnover at the point of sale and serves as an important benchmark among retailers for branch network and expansion planning as well as controlling. http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/03_2010.html Thu, 18 Mar 2010 14:45:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/POS-turnover_2010.html The study "GfK POS Turnover for the Retail Trade 2010" indicates that stable retail turnover in Germany is a feasible goal for 2010. The study also shows that midsized cities with 50,000 - 100,000 inhabitants can achieve above-average retail turnover. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/POS-turnover_2010.html Tue, 16 Mar 2010 16:45:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_2010.html GfK GeoMarketing has updated its maps for Central America. The approximately 300 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_2010.html Tue, 16 Mar 2010 16:30:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/02_2010.html This month's map reveals the regional share of multiple-person households with children at the level of Germany's urban and rural districts (source: GfK GeoMarketing, GfK Demographics 2009). http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/02_2010.html Thu, 25 Feb 2010 15:30:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_20100217.html GfK GeoMarketing has updated its new map editions for Central America. The approximately 300 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_20100217.html Thu, 18 Feb 2010 13:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/CeBIT_regiograph_2010.html The 2010 update of the geomarketing solution RegioGraph has a wide range of applications in sales, marketing, expansion and controlling divisions of companies from all branches of trade. In addition to comprehensive maps and up-to-date GfK data on potential, RegioGraph is the only geomarketing solution on the German market that offers unrestricted geocoding capability for all of Europe for no additional charge. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/CeBIT_regiograph_2010.html Mon, 15 Feb 2010 13:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/demographics_2010.html Germany's percentage of households with families is falling: 2009 marked the first time that the number of households without children exceeded those with children. At 39.5 percent in 2009, single-person households in Germany comprise the fastest growing segment of the population. Landshut boasts the highest percentage of families with children at 43 percent, while Greifswald has the youngest households at 23 percent. These are some of the findings of GfK GeoMarketing's "GfK Demographics 2009" study. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/demographics_2010.html Fri, 5 Feb 2010 13:20:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail_award_Jan_2010.html RegioGraph won first place in the "Top Retail Product of 2010" competition held by the trade journal handelsjournal. Readers were charged with voting for the best products for managing retail operations. The geomarketing software RegioGraph received the top prize in the process optimization category. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail_award_Jan_2010.html Wed, 27 Jan 2010 10:15:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_germany2010.html According to the findings of the latest GfK purchasing power survey for Germany, disposable income will fall by EUR 42 per capita in 2010. The effects of the economic crisis will reach private consumers. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_germany2010.html Fri, 18 Dec 2009 13:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_europe2009.html The recently updated "GfK Purchasing Power Europe 2009/2010" study reveals the regional distribution of purchasing power in 41 European countries. This year's study illuminates the repercussions of the economic crisis in affected countries such as Ireland and Iceland. The purchasing power data also reveal the European regions in which sales and marketing activities promise most return on investment. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_europe2009.html Mon, 14 Dec 2009 09:15:00 +0200 http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/11_2009.html This month's map from GfK GeoMarketing illustrates the number of overnight stays by domestic and international guests in Europe in 2008. (data source: dwif 2009, Eurostat, Federal Statistical Office, TourMIS; Illustration: GfK GeoMarketing).With approximately 350 million overnight stays, Germany drew more tourists than any other European country in 2008, outpacing other popular destinations such as Italy and Spain. The German Association of Savings Banks recently published these results in its new study, "Tourism Barometer". http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/11_2009.html Tue, 24 Nov 2009 14:15:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_europe_2009.html GfK GeoMarketing has released the GfK Europe Map Edition 2009/2010, which includes thousands of new additions. With around 1,000 digital maps of 42 countries, the map edition forms the ideal basis for geomarketing, i.e., the analysis and visualization of company and market data on digital maps. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_europe_2009.html Wed, 11 Nov 2009 17:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/white-paper_investors_2009.html The authors of the paper - real estate financing and retail experts Manuel Jahn and Olaf Petersen - urge banks and investors to focus on sustainability and temper financial mathematical models with applied real estate knowledge. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/white-paper_investors_2009.html Wed, 11 Nov 2009 17:30:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pp_retail-lines_2009.html GfK GeoMarketing releases "GfK Purchasing Power for Retail Product Lines 2009," a study that reveals the current consumer potential for around 60 product lines. The data covers all of Germany's administrative levels, from federal states to postcodes. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pp_retail-lines_2009.html Thu, 29 Oct 2009 10:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/japanmaps_2009.html GfK GeoMarketing releases updated digital maps for Japan that reflect the boundaries of the country's postcode and administrative boundaries. The 18 maps included in the collection are part of the company's comprehensive Asia Map Edition. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/japanmaps_2009.html Fri, 04 Sep 2009 10:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pos-turnover-clothing_2009.html Germany's 50 largest cities are responsible for around half of the nationwide turnover related to women's, men's and children's outer garments, according to the results of a study by GfK GeoMarketing. The study demonstrates that turnover in these cities far exceeds the local purchasing power for clothing. According to GfK retail expert Olaf Petersen, this is a sign that city centers continue to exert a substantial retail draw with regard to clothing sales. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pos-turnover-clothing_2009.html Mon, 27 Jul 2009 10:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph2009_en.html The Germany-based company GfK GeoMarketing is releasing an English version of its new geomarketing solution RegioGraph 2009 in August 2009. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph2009_en.html Thu, 16 Jul 2009 15:00:00 +0200 http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/asia_2009.html GfK GeoMarketing is releasing an updated and expanded digital map edition for Asia. All maps have been revised to reflect the latest status. The edition also contains new and even more detailed regional administrative and postal units. With these innovations, GfK GeoMarketing's Asia Map Edition is the most up-to-date and comprehensive digital map collection for the 48 Asian countries on the market. http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/asia_2009.html Fri, 16 Jul 2010 13:15:00 +0200